SOURCE: Luke Entertainment Group

April 22, 2008 09:05 ET

Luther "Uncle Luke" Campbell Stars in VH1 Television Series

Show to Be a Large Part of Luke Entertainment Group's Awareness Campaign

MIAMI, FL--(Marketwire - April 22, 2008) - Luke Entertainment Group ("LEG" or the "Company") (PINKSHEETS: LKEN) is pleased to announce that Luther "Luke" Campbell will star in his own reality TV show, "Luke's Parental Advisory," on VH1.

The much-anticipated series will follow Mr. Campbell as he juggles being a dad to two teenagers, while running his publicly traded company, Luke Entertainment Group, as well as planning a wedding with his fiancée. The show will launch in the summer of 2008, coinciding with Luke Entertainment Group's major marketing campaigns that will create awareness of the Company's main revenue generating assets, such as www.UncleLuke.tv and potential upcoming music releases.

Luke Entertainment Group expects to reach millions of viewers through the syndicated program, with the intention of driving traffic to its entertainment portals and propelling www.UncleLuke.tv to the forefront of the hip-hop community's online social networking. Users will be able to view clips from the show, as well as download music, ringtones, and more from LEG's catalog of intellectual property.

"This cable TV show will help establish the LEG brand within the hip-hop community and drive traffic to our entertainment portals, like www.UncleLuke.tv and www.LukeSports.tv," says Luther Campbell, Luke Entertainment Group's CEO. "Until now, people have known me for my entrepreneurialism in the rap music industry. Now, they'll see me applying my skills as the first hip-hop artist to take a company public, taking the multi-billion dollar business of hip-hop to the next level."

About VH1

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1 Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

About Luke Entertainment Group

Luke Entertainment Group is a cutting edge entertainment company focused on using technology centric solutions, such as mobile, internet and streaming video to reach the current global audience. Luke Entertainment Group will leverage and integrate the existing Luke brand -- Luther Campbell's position as industry icon and new talent mentor -- and his creative talents to form a unique content creation and entertainment company. Luke Entertainment Group will also include a music division which will offer artists an opportunity to build their fan base globally. Luke Entertainment Group is built upon embracing current and emerging technology to communicate, entertain and embrace the new media customer.

About Luther Campbell

Miami's original bad boy, pop culture icon, and consummate businessman, Luther "Uncle Luke" Campbell, is one of the few American celebrities who has had an indelible impact on the worlds of rap music, sex, business, law, and politics simultaneously. Unlike other artists who have simply followed the movement, Luther Campbell is an originator, a man of many firsts. As the architect of Miami "bass" hip-hop, Campbell paved the way for Southern hip-hop to escalate from its regional popularity into a dominant musical force. Always a pioneer, Luther Campbell is the first Hip-Hop artist to take a company public.

Further Information

Shareholders and prospective investors are encouraged to visit www.LukeEntertainmentGroup.com. Please call investor relations toll-free at 1-866-511-1147 to receive detailed information about Luke Entertainment Group.

Forward-Looking Statements

The foregoing press release may contain forward-looking statements, including statements regarding, among other things, about the expectation of Luke Entertainment Group's future business that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information. These forward-looking statements are based largely on the Company's expectations and are subject to a number of risks and uncertainties, certain of which are beyond the Company's control. Actual results could differ materially from these forward looking statements as a result of a variety of factors including, among others, the state of the economy, the competitive environment, and the Company's performance. In light of these risks and uncertainties there can be no assurances that the forward-looking statements contained in this press release will in fact transpire or prove to be accurate. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

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