June 18, 2013 07:30 ET

LUVE Sports Plans to Strengthen Big Box Retailer Relationship

JALISCO, MEXICO--(Marketwired - Jun 18, 2013) - LUVE Sports (formerly known as "Prince Mexico S.A., Inc.") (PINKSHEETS: LUVE) ("Prince Mexico" or the "Company"), a distribution company focused on expanding the retail reach of high-end sporting goods and related products, is planning to pursue a strategy of growth that includes an emphasis on product placement in "big box" retailers such as El Puerto de Liverpool S.A.B. de C.V.

We have had a successful retail relationship with Liverpool stores since 2009. Liverpool was founded in 1847, operates 85 mid-to-high end retail stores within Mexico and had over $4 billion in revenue last year.

"It is a key component of our overall retail strategy to continue to sell our products through such established, wide-reaching retailers like Liverpool," said Francis Duncan Forbes, President and CEO of LUVE Sports. "Our brands are recognized and renowned on a global scale which are a perfect fit for Liverpool's huge customer base. We are pleased to continue this relationship and to further capitalize on the growing reach of retail heavyweights such as Liverpool."


LUVE Sports is a sports distribution company focused on delivering industry-leading sport products to the Mexican markets. To date, the Company has introduced products to the market and established key relationships with corporate partners with proven distribution networks. For more information visit our corporate website at:

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This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, risk reduction, insurance coverage, business strategy, sales of equipment and global markets. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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