SOURCE: Lux Digital Pictures, Inc.

Lux Digital Pictures, Inc.

February 18, 2010 08:00 ET

Lux Digital Pictures Film to Have World Premiere at the South By Southwest Film Festival

BERKELEY, CA--(Marketwire - February 18, 2010) -  Lux Digital Pictures, Inc. (OTCBB: LUXD) announced today that its recently completed motion picture, "American Grindhouse" (www.americangrindhouse.com), will have its World Premiere at the upcoming South By Southwest Film Festival (www.sxsw.com/film), on the Festival's opening weekend, Saturday night March 13, 2010.

The South By Southwest Film Festival, held each March, is considered one of the most important film festivals and conferences in the US and it has a singular, long and successful track record in premiering and launching commercial feature films.

The feature-length documentary "American Grindhouse" explores the hidden history of the American Exploitation film and digs deep into this often overlooked category of U.S. cinema unearthing the shameless and, occasionally, shocking origins of this popular entertainment. Narrated by Academy Award-nominated actor Robert Forster, the film boasts exclusive interviews with John Landis, Herschell Gordon Lewis, Joe Dante, Jack Hill, Fred Williamson and many more.

 "We believe that SXSW is the perfect place to premiere 'American Grindhouse.' The festival and conference draw very large audiences that are well known for seeking out and discovering new artists and product and we have no doubt that they will respond to our Picture," said Ingo Jucht, CEO of LUXD.

LUXD is comprised of several motion picture development, production, financing and distribution brands that have unique and dynamic strategies to compete in today's entertainment marketplace.

This announcement contains forward-looking statements about Lux Digital Pictures, Inc., that may involve risks and uncertainties. Important factors relating to the company's operations could cause actual results to differ materially from those in forward-looking statements and which are further detailed in filings with the Securities and Exchange Commission available at the SEC website (http://www.sec.gov). All forward-looking statements are based on information available to Lux Digital Pictures, Inc. on the date hereof, and Lux Digital Pictures, Inc., assumes no obligation to update such statements.