SOURCE: Lux Digital Pictures, Inc

Lux Digital Pictures, Inc

January 22, 2010 08:00 ET

Lux Digital Pictures Producing Major Videogame Movie

BERKELEY, CA--(Marketwire - January 22, 2010) - Lux Digital Pictures, Inc. (OTCBB: LUXD) announced here today that it is in production on "Gameplay: The Story of the Videogame Revolution."

"Gameplay" is a feature documentary film that celebrates the amazing story of videogames, focusing on the industry's most decisive moments throughout its history. Comprehensive in scope, the film covers games from all genres and platforms from the late 1950s until today. Featuring interviews with industry greats such as John Romero ("Doom"), David Crane ("Pitfall!"), Steve Meretsky ("Planetfall"), Todd Howard ("Fallout 3"), John Smedley ("EverQuest") and many others, "Gameplay" offers an in-depth look at the industry and games that have redefined popular entertainment.

"Gameplay" also explores the impact of mega-hits such as Atari's "Pong," Nintendo's "Super Mario Bros." and Blizzard's "World of Warcraft" as well as the role played by revolutionary technologies like the CD-ROM and the Internet.

"Gameplay" is being written and produced by Bill Loguidice and Matt Barton, authors of "Vintage Games," "Dungeons and Desktops" and "Wii Fitness for Dummies." Bill and Matt are also the founders of Armchair Arcade, recognized by PC Magazine as one of its Top 100 Websites. "We hope to have the film ready for release at the end of the year and we expect to announce a substantial co-marketing relationship with a major videogame company that will result in significant benefits for the company," said Ingo Jucht, CEO of LUXD.

LUXD is comprised of several motion picture development, production, financing and distribution brands that have unique and dynamic strategies to compete in today's entertainment marketplace.

This announcement contains forward-looking statements about Lux Digital Pictures, Inc., that may involve risks and uncertainties. Important factors relating to the company's operations could cause actual results to differ materially from those in forward-looking statements and are further detailed in filings with the Securities and Exchange Commission available at the SEC website ( All forward-looking statements are based on information available to Lux Digital Pictures, Inc. on the date hereof, and Lux Digital Pictures, Inc. assumes no obligation to update such statements.