SOURCE: Pure Management Group

July 12, 2007 16:00 ET

Luxor Shines With Pure Management Group and Celebrity Star Power

LAS VEGAS, NV--(Marketwire - July 12, 2007) - Nightlife and dining pacesetter Pure Management Group will add to its resume of venues this fall as the spotlight shines bright at Luxor. Celebrities Christina Aguilera, DJ AM, Wilmer Valderrama, Nick Lachey and Nicky Hilton will join forces with Pure Management Group to rock Luxor with new ventures LAX nightclub, Company American Bistro and Noir Bar, setting the stage for a South Strip takeover.

"We are thrilled to be partnering with such an amazing group of celebrities," said Robert Frey, Managing Partner of PMG. "Their star power will add to Pure Management Group's consistent commitment to raise the nightlife and dining bar in Las Vegas. The opportunity to open these three venues as part of the Luxor evolution is a tremendous honor for us."

The trio of venues will encompass 45,000 square feet and be connected to one another. LAX will anchor the complex and reach for the sky with Aguilera and DJ AM at the forefront of the 26,000-square-foot nightclub. Set to occupy the space at Luxor formerly known as RA, LAX will be similar to its sister Hollywood property in terms of clientele as the nightclub will cater to a young, sophisticated crowd and become the destination of choice for discriminating club-goers, A-list celebrities and the social jet set. With an unrivaled décor featuring a stylish and hip look, LAX will raise the bar for nightclubs and soar to new levels with the overall experience. Its intimate surroundings and incomparable DJ line-up featuring resident DJ Vice will have nightlife aficionados itching to catch a glimpse of Las Vegas' soon-to-be newest hotspot.

While LAX will thrill club-goers, Company American Bistro will satisfy palates, as Valderrama, Lachey and Hilton make their mark as partners in the swanky eatery. Company will encompass more than 10,000 square feet and have a boutique rustic feel featuring a fireside lounge surrounded by aspen trees and hurricane lamp candles. Built for comfort and relaxation, Company will be the perfect spot for dinner in the desert where the hot temperatures of Las Vegas are replaced with the cool vibe of a modern ski chalet. A team of talented chefs brought in from some of the most famous restaurants in the world will create a menu of tantalizing American entrees where patrons will have the luxury of customizing their meal from top to bottom. Selections of fresh fish and prime cuts of meat will serve as the canvas and then it's up to the customer to choose the rest, from cooking style to sides.

Rounding out the trio will be Noir Bar, an ultra-chic speakeasy gleaming of elegance and accessible through a private entrance. As exclusive as nightspots can get, Noir Bar will be intimate and sexy, layered in rich leathers and gleaming crystals while offering guests an experience unlike any other in Las Vegas. The ideal place for an evening of private partying, Noir Bar will set a precedent for elite patrons looking for an over-the-top nightlife experience.

"Working with Pure Management Group has been an amazing ride," said Luxor President & COO Felix Rappaport. "They provide their customers with superior service and we are excited for our guests to experience the same level of service with the new restaurant and clubs."

As Luxor transforms into one of the elite hotel and casino destinations on the Las Vegas Strip, LAX, Company and Noir Bar will help serve as benchmark venues for the future of Las Vegas.

About Pure Management Group

Additional properties under Pure Management Group include PURE Nightclub, the Pussycat Dolls Lounge and Venus Pool Club at Caesars Palace, Tangerine Lounge & Nightclub and sushi concept Social House at TI, Lucky Strike Lanes at the Rio All-Suite Hotel & Casino, Dick's Last Resort at the Excalibur Hotel and Casino, Coyote Ugly Las Vegas at New York-New York, all located in Las Vegas and Aura Nightclub at Atlantis, Paradise Island, Bahamas. Pure Management Group is a leader in dining and nightlife, consistently producing innovations in style, sound and energy creating the hottest venues for all clientele.