SOURCE: Vive for Babies

Vive for Babies

February 11, 2009 05:00 ET

Luxury Eco 'Vive for Babies' Debuts Limited 100% Organic Collections

Environmental Entrepreneur's Own Story Inspires Development of a Sustainable Peruvian Fair Trade Community; 100% Organic Pima Cotton Lifestyle Brand Benefits Orphanage

TUCSON, AZ--(Marketwire - February 11, 2009) - With America's new presidency and environmental focus, brand new 100% organic, eco luxe exclusive and sumptuous clothing, bedding and accessories lifestyle brand Vive for Babies will debut at www.ViveForBabies.com. The brainchild of a Tucson, Arizona-based environmental technology entrepreneur who lost his own child, Vive for Babies is the outcome of Peter Tsakanikas' worldwide search to develop a wholly contained sustainable community that produces healthy products for mother and baby. Vive for Babies is grown, harvested and hand made by the indigenous women of Peru and the proceeds of the uber luxe line support a local Peruvian orphanage. The elegantly delightful line, which includes hand stitched, knitted and embroidered rattle blocks, stuffed animal rattle dolls, finger puppets, fanciful booties, sweaters, pants, tees, onesies and footies, bibs and stunningly soft his and hers bedding, will appear at selected exclusive boutiques throughout the US beginning in April, 2009. Price points on the line range from a suggested retail price of $25 - $115.

Vive for Babies will produce two collections in limited quantities based on the bounty of each year's harvest. A small recurring collection of products will be produced each year, but the bulk of items will be discontinued and re-created each year to reflect the natural crop yield.

After sustaining the loss of his own 15-month-old child and an influential international career in creating a bioremedial soil contamination technology, Peter Tsakanikas redirected his knowledge and fortune into the development of a Fair Trade community dedicated to the health and nourishment of mothers and their babies. An international search for the world's best cotton that could be farmed 100% organically led Tsakanikas and his team to Peru, where the most talented Pima cotton farmers were found. A factory that supports a local economy of numerous families was contracted to produce the vision and the results feed the local orphanage of children.

"After producing feasibility studies where the most legendary cotton is grown, in Egypt and India," said Peter Tsakanikas, "we found the richest opportunity to not only grow the world's finest cotton, but positively affect an existing community with self sustaining work, in Peru. Our vision is based in a 'field to showroom' team that brings the most luxurious and healthy products we can possibly produce. Every detail from the growing, handling, dying and waste systems to the lead free materials, natural wood and shell buttons, high quality and nickel free metals used on the snaps, and recycled hang tags were considered in this process."

Vive for Babies is an organic, contemporary lifestyle brand whose product line includes clothing, bedding, accessories, and toys. All products sold by Vive for Babies are made in Peru from 100% organic pima cotton in Fair Trade-certified factories that focus on the social and economic independence of women. A percentage of the company's revenue is donated to the children of Peru.

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