SOURCE: Luxury Institute, LLC

Luxury Institute, LLC

February 24, 2015 14:31 ET

Luxury Institute Founder Launches LuxMastery Coaching Firm to Boost Performance of Luxury Sales Professionals

NEW YORK, NY--(Marketwired - February 24, 2015) -  Today, Milton Pedraza, CEO and founder of the New York-based Luxury Institute, announced the launch of LuxMastery, a new luxury boutique global coaching firm that provides a personalized relationship-building coaching system designed for business development professionals who exclusively serve high-net-worth clients in wealth management, real estate, private aviation, yachting, fine jewelry, automobiles, and other high-end goods and services.

LuxMastery is designed to produce measurable results in performance through direct coaching of client-facing sales professionals, using a proven coaching system that measures and reinforces personalized best practices daily. After an initial personal opportunities assessment for each member, LuxMastery creates a personal professional purpose statement with clear definitions of relationship values and standards, plus a powerful reinforcement system that drives flawless daily execution. Each LuxMastery member will have a set of periodic calls with their coach depending on the membership level selected.

"Best practices in building high-net-worth client relationships are known to many, but few execute them on a consistent, correct, and timely basis," says LuxMastery and Luxury Institute CEO, Milton Pedraza. "In the twenty-first century, the luxury industry will be defined by its mastery of forging client relationships built on expertise, trustworthiness and generosity -- the three client relationship attributes that our research tells us high-net-worth clients value most."

The LuxMastery system uses innovations from the fields of aviation, medicine, education, and sports. The system also incorporates actionable insights from the Luxury Institute's proprietary database of research and surveys of high-net-worth responders. Mr. Pedraza has personally served over 1,100 luxury brands globally in dozens of categories over almost 12 years at the Luxury Institute.

LuxMastery employs the same seven-step process as the Luxury Institute's successful Luxcelerate client culture system, which has delivered revenue increases of 15-30% a year for dozens top-tier luxury providers, with some top-tier brands reporting a doubling of sales over a three-year period after engagement.

"Every aspect of the LuxMastery system is based on empirical research," says Pedraza. Clients of Luxcelerate, the system upon which the individual LuxMastery coaching system is based, have achieved documented, dramatic increases in client data collection, conversion, retention and referral rates along with increases in average transaction value.

For information on developing a customized LuxMastery program, visit, or contact us directly.

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