SOURCE: Luxury Institute, LLC
NEW YORK, NY--(Marketwired - Mar 10, 2014) - For the past two decades, casinos at top gambling resort destinations in the United States have expanded on a grand scale and competed aggressively to attract high-end travelers. To find out how these casinos are currently perceived by wealthy consumers, the New York-based Luxury Institute surveyed men and women 21 and older with a minimum household income of $150,000 to gather detailed opinions and ratings of top casino resorts in three major U.S. gambling destinations:
Las Vegas: ARIA, Bellagio, Caesars Palace, Cosmopolitan, Encore, Mandalay Bay, MGM Grand, Mirage, Palazzo, Venetian, and Wynn Las Vegas
Atlantic City: Borgata Hotel Casino & Spa, Caesars Atlantic City, Golden Nugget, Harrah's Resort, Revel Casino Hotel, and Trump Taj Mahal
Connecticut: Foxwoods and Mohegan Sun
Results from this 2014 Luxury Brands Status Index (LBSI) include an overall ranking of each property given eight attributes of status related specifically to casinos: luxurious guest rooms, superior service staff, unique dining options, attractive gaming floors, lavish pool areas, clubs, appealing entertainment, and desirable retail stores.
Wealthy travelers also assess each property's worthiness of a significant price premium, and whether or not they would recommend it to family, friends and business associates.
Results show significantly higher LBSI scores for Las Vegas casinos compared to East Coast properties. One notable exception is the Borgata in Atlantic City.
"Even as more cities in the United States start to open casinos, Las Vegas is clearly still the leading destination for luxury properties, especially for affluent travelers," says Luxury Institute CEO Milton Pedraza. "All elements of the casino, not just the gaming floors, are now crucial to create unique customer experiences."
Respondents have average income of $370,000 and average net worth of $3.1 million.
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