SOURCE: Luxury Institute

March 04, 2008 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rank Auto Brands That Deliver the Best Customer Experience -- Lexus, Infiniti and Acura

NEW YORK, NY--(Marketwire - March 4, 2008) - High net-worth consumers rated Lexus the auto brand that offers the best customer experience in the 2008 Luxury Customer Experience Index (LCEI) survey from the New York City-based Luxury Institute (

One respondent commented, "I have been completely satisfied with my Lexus. It rides beautifully and we get excellent service." Others said Lexus will "do anything to please their customers." Lexus was rated most favorably by females under age 50 with a net income of $150-$199K and net-worth over $1.0MM. Infiniti and Acura were second and third, respectively.

"Today there are many 'independent' automobile rating services," said Milton Pedraza, CEO of the Luxury Institute. "The Luxury Institute differentiates its ratings in three ways that we believe are unmatched. First, we use independent third-party wealthy consumer panels that authenticate responders; second, we use independent, third-party analytical firms, not internal staff, to tabulate results; third we do not have an advertiser-based model that might create a perception of conflict of interest. These measures insure a level of objectivity that has earned us the trust of consumers, the industry and the media."

Following are the 11 auto brands that were rated (in alphabetical order):

1.  Acura
2.  Audi
3.  BMW
4.  Cadillac
5.  Hyundai
6.  Infiniti
7.  Jaguar
8.  Lexus
9.  Lincoln
10. Mercedes
11. Volvo

The proprietary Luxury Customer Experience Index (LCEI) survey is the only measure of the customer experience of leading brands among wealthy Americans. A national sample of 1,636 wealthy American consumers, with an average income of $349K and average net-worth of $3.7 million, was surveyed online. Survey results are weighted to match demographic and net-worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, call 646-792-2669 or go to

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