SOURCE: Luxury Institute

November 28, 2007 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rank the Best Business Websites: Morningstar, Harvard Business Review and The Wall Street Journal

NEW YORK, NY--(Marketwire - November 28, 2007) - High net-worth consumers rated Morningstar as the best business website in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute ( Respondents commented that Morningstar's website was an excellent source for mutual fund information and offers comprehensive and current ratings. The Harvard Business Review and The Wall Street Journal's websites were ranked second and third, respectively.

"The Internet has become a critical channel for business news and information," said Milton Pedraza, CEO of the Luxury Institute, "and will become the primary channel in the near future. This new survey reflects the impartial gathering of ratings from wealthy consumers as to subject matter expertise, relevance of content, appropriateness of ads, production quality, and willingness to refer each site. Unlike other ratings firms, Luxury Institute surveys use two external safeguards to ensure impartiality. This generates trust with all constituencies served."

Following are the 27 business websites that were rated (alphabetical order):

1.      Barron's                    15.     Kiplinger's Personal Finance
2.      Bloomberg                   16.     Market Watch
3.      Business Week               17.     Morningstar
4.      CNBC                        18.     MSN Money
5.      CNN Money                   19.     MSNBC Business
6.      Drudge Report               20.     NY Times
7.      E-trade                     21.     Portfolio
8.      Fidelity                    22.     Schwab
9.      Financial Times             23.     SmartMoney
10.     Forbes                      24.     The Economist
11.     Fortune                     25.     The Washington Post
12.     Fox News Business           26.     Wall Street Journal
13.     Google Finance              27.     Yahoo Finance
14.     Harvard Business Review

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1681 wealthy American consumers, with an average income of $293K and average net worth of $2.9 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

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