SOURCE: Luxury Institute

January 30, 2007 13:00 ET

Luxury Institute Survey: High Net Worth Consumers Rank Cruise Line Websites; Disney, Crystal and Royal Caribbean Are Top Rated

NEW YORK, NY -- (MARKET WIRE) -- January 30, 2007 -- Wealthy consumers rated Disney Cruise Lines' website the top cruise line site in the Luxury Institute's 2007 Luxury Website Effectiveness Index survey for Cruise Lines. Crystal Cruises' website ranks a distant second while Royal Caribbean's website rated third place among the 11 cruise line websites reported.

"Cruise lines, like travel firms, tend to have customer-friendly websites," said Milton Pedraza, CEO of the Luxury Institute. "We were surprised, though, that many cruise lines have traffic that is so low that they cannot be rated in a statistical sample. And, the wealthy will travel on luxury and non-luxury cruise line brands depending on the needs of their kids, parents and other family members. It is pure fallacy to believe that wealthy consumers live only a life of luxury. They are also the best clients of mainstream cruise lines. Since most are self-made and from maintain middle-class values, they are as likely to consume non-luxury brands as luxury brands. That is the freedom that wealth buys."

Brands rated, in alphabetical order, include: Carnival Cruises, Celebrity Cruises, Crystal Cruises, Cunard Line, Disney Cruise Lines, Holland America Line, Norwegian Cruise Line, Princess Cruises, Royal Caribbean, Viking River Cruises, and Windstar Cruises.

The proprietary Luxury Website Effectiveness Index survey is the only measure of the effectiveness of leading brand websites to wealthy Americans. A national sample of wealthy American consumers, with a minimum household income of $150,000, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net worth individuals and the companies that cater to them on leading edge trends, high net worth consumer rankings and ratings of luxury brands, and best practices. Publications include the monthly Wealth Report, the Luxury Brand Status Index surveys, the Luxury Best Practices surveys, the Luxury Consumer Experience Index surveys and the Luxury Website Effectiveness Index surveys.

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