SOURCE: Luxury Institute

March 11, 2008 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rank Fashion Brands That Offer the Best Customer Experience -- Gucci, Louis Vuitton and Faconnable

NEW YORK, NY--(Marketwire - March 11, 2008) - High net-worth consumers rated Gucci the fashion brand that offers the best customer experience in the 2008 Luxury Customer Experience Index (LCEI) survey from the independent New York-based Luxury Institute ( Respondents commented that Gucci has "leading edge style," "immediate recognition," "beautiful handbags," and it is "one of the top designer brands." Others commented, "The name says it all!" Louis Vuitton and Faconnable ranked second and third, respectively.

"It is no accident that Gucci rated first in customer experience since it is run by executives who feel very comfortable in their customer-centric skins and who fly the plane with measuring instruments, not intuition," said Milton Pedraza, CEO of the Luxury Institute. "In a luxury world that is being commoditized by me-too competition, an extraordinary customer experience is the most critical determinant of luxury prestige. Our impartial surveys are designed to measure the voice of the high net-worth consumers and are conducted with independent panels weighted to reflect national results. Results are tabulated by external analytical experts to ensure a level of transparency and objectivity that has earned us the trust of consumers, the industry and the media."

Following are the 23 Fashion Brands that were rated (in alphabetical order):

1.   Armani
2.   Burberry
3.   Calvin Klein
4.   Christian Dior
5.   Coach
6.   Dana Buchman
7.   Dolce & Gabbana
8.   Donna Karan (DKNY)
9.   Faconnable
10.  Ferragamo
11.  Gucci
12.  Hugo Boss
13.  Lacoste
14.  Louis Vuitton
15.  Marc Jacobs
16.  Michael Kors
17.  Oscar de la Renta
18.  Polo Ralph Lauren
19.  Prada
20.  Tommy Bahama
21.  Vera Wang
22.  Versace
23.  Yves Saint Laurent

The proprietary Luxury Customer Experience Index (LCEI) survey is the only measure of the customer experience of leading brands among wealthy Americans. A national sample of 1,613 wealthy American consumers, with an average income of $350K and average net worth of $3.7 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

Contact Information