SOURCE: Luxury Institute

December 06, 2007 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rank Grey Goose, Jewel of Russia and Ciroc the Best Premium Vodkas

NEW YORK, NY--(Marketwire - December 6, 2007) - High net-worth consumers rated Grey Goose the most prestigious premium vodka in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute (www.LuxuryInstitute.com). Respondents cited Grey Goose as being "smooth," "classy" and "perfect straight up in a martini or with any mixer." The brand scored highly with more women than men and with those respondents with a net worth of $5.0MM +. Jewel of Russia and Ciroc were ranked second and third, respectively.

"Industry executives and consumers alike are aware of the intense competition among brands in this category," said Milton Pedraza, CEO of the Luxury Institute. "Our impartial surveys are conducted with independent panels that are weighted to reflect national results, and the results are tabulated by external analytical experts. This ensures a level of transparency and objectivity that has earned us the trust of the consumers, the industry and the media. We strive continuously to earn and reinforce the trust that allows us to facilitate a constructive dialogue between wealthy consumers and luxury brands via our ratings surveys."

Following are the 16 premium vodkas that were rated (in alphabetical order):

1.      42 Below
2.      Absolut
3.      Belvedere
4.      Chopin
5.      Ciroc
6.      Grey Goose
7.      Hangar One
8.      Jewel of Russia
9.      Ketel One
10.     Level
11.     Skyy 90
12.     Stolichnaya elit
13.     Van Gogh
14.     Vox
15.     Wyborowa

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,760 wealthy American consumers, with an average income of $346K and average net worth of $3.8 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.luxuryboard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.luxuryinstitute.com.

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