SOURCE: Luxury Institute

January 31, 2008 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rank Harry Winston, Buccellati, Van Cleef and Arpels and Graff the Most Prestigious Jewelry Brands

NEW YORK, NY--(Marketwire - January 31, 2008) - High net-worth consumers rated Harry Winston the most prestigious jewelry brand in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute (www.LuxuryInstitute.com). Respondents cited Harry Winston as having "a great reputation," being "the ultimate for diamond design," and being known for "quality and exclusivity." Buccellati, which was rated most unique and exclusive, and Van Cleef and Arpels, tied for second place while Graff placed third.

"The luxury jewelry industry is still very inwardly-focused," said Milton Pedraza, CEO of the Luxury Institute. "This important segment of luxury can benefit from understanding how multi-millionaire consumers perceive jewelry brands on critical metrics that define what luxury truly is, and is not. Our impartial surveys are conducted with independent panels, with results tabulated by third-party analytical experts. This survey is proving to be one of our most popular, and the feedback is that CEOs love the objectivity of the metrics and actionable insights they derive from the candid comments from wealthy consumers. True luxury leaders are unflinching in their desire to learn why consumers will, or will not, recommend their brands and then take positive action."

Following are the 20 jewelry brands that were rated (alphabetical order):

    1.  Asprey                    11. DeBeers
    2.  Blue Nile                 12. Dior
    3.  Boucheron                 13. FRED
    4.  Buccellati                14. Graff
    5.  Bulgari                   15. Gucci
    6.  Carrera y Carrera         16. Harry Winston
    7.  Cartier                   17. Mikimoto
    8.  Chanel                    18. Piaget
    9.  Chopard                   19. Tiffany
    10. David Yurman              20. Van Cleef and Arpels

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 513 wealthy American consumers, with an average income of $789K and average net worth of $15.1 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.LuxuryBoard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.LuxuryInstitute.com.

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