SOURCE: Luxury Institute

January 17, 2007 11:00 ET

Luxury Institute Survey: High Net Worth Consumers Rank the Leading Luxury Jewelry Brands: Harry Winston, Buccellati and Cartier Top the List

NEW YORK, NY -- (MARKET WIRE) -- January 17, 2007 -- According to the New York City-based Luxury Institute's 2007 Luxury Brand Status Index (LBSI) survey of Luxury Jewelry, ultra-wealthy consumers rate Harry Winston the leading brand by a wide margin. Buccellati ranks second, slightly above third-place Cartier, among the 20 luxury jewelry brands surveyed.

Brands rated, in alphabetical order, include: Asprey, Blue Nile, Boucheron, Buccellati, Bulgari, Carrera y Carrera, Cartier, Chanel, Chopard, David Yurman, DeBeers, Dior, FRED, Graff, Gucci, Harry Winston, Mikimoto, Piaget, Tiffany, and Van Cleef and Arpels.

"Imagine you are flying a plane without instruments. That is the situation many luxury jewelry brand CEOs find themselves in today," said Milton Pedraza, CEO of the Luxury Institute. "We developed this brand reputation survey at the request of luxury CEOs to provide objective, independent tracking metrics that luxury executives can use to efficiently gauge where they and their competitors stand with wealthy and ultra-wealthy consumers."

"Many luxury brand market research teams use our surveys as a 'second independent opinion' vs. their own internal surveys. This year's survey includes a new 'brand referral' metric, as well as 'next brand purchase intent' metrics to better understand the strength of each brand. Consumer comments on each brand deliver a richness of insight that is highly valued," added Pedraza. "As we enter our third year of ratings, we are pleased that the Luxury Institute's own brand and surveys have earned a reputation for impartiality among wealthy consumers, luxury executives, and the international media."

The proprietary Luxury Brand Status Index is the only measure available of the value and equity of leading luxury brands to affluent Americans. A nationally representative sample of ultra-wealthy American consumers, with a minimum household income of $200,000 and a minimum household net worth of $5 million, was surveyed online. Survey results are weighted to match the demographic and net worth profile of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net worth individuals and the companies that cater to them on leading edge trends, high net worth consumer rankings and ratings of luxury brands, and best practices. Publications include the monthly Wealth Report, the Luxury Brand Status Index surveys, the Luxury Best Practices surveys, the Luxury Consumer Experience Index surveys and the Luxury Website Effectiveness Index surveys.

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