SOURCE: Luxury Institute

March 25, 2008 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rank the Most Prestigious Luxury Audio Brands: Bang and Olufsen, Bose and Bowers and Wilkins

NEW YORK, NY--(Marketwire - March 25, 2008) - High net-worth consumers rated Bang and Olufsen the most prestigious luxury audio brand in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York City-based Luxury Institute (www.LuxuryInstitute.com). Respondents who would recommend Bang and Olufsen say "their reputation is unsurpassed," they have "great technology and superior sounds." Bose Corp and Bowers and Wilkins came in second and third respectively.

"Audio is yet another category with dozens of brands but only a few elite standouts," said Milton Pedraza, CEO of the Luxury Institute. "Interestingly, newcomer Steinway Lyngdorf catapulted itself into the top five rated brands by combining the revered piano brand name with what wealthy consumers say is 'top-shelf quality' and design. This is the type of innovation luxury audio consumers have been craving."

"Our surveys are conducted with independent panels weighted to reflect national results. The results are tabulated by external analytical experts to ensure a level of transparency and objectivity that has earned the trust of consumers, the industry and the media. We strive continuously to reinforce the trust that allows us to facilitate a constructive dialogue between wealthy consumers and luxury brands via our surveys," added Pedraza.

Following are the 35 Luxury Audio Brands that were rated (alphabetical order):

1.  Acoustic Research
2.  Advent
3.  Bang and Olufsen
4.  Bose Corp
5.  Boston Acoustics
6.  Bowers and Wilkins
7.  Cambridge Soundworks
8.  Cerwin Vega
9.  Clarion
10. Denon
11. Harmon Kardon
12. JBL
13. JBL Synthesis
14. JVC
15. Kenwood
16. Klipsch
17. LG
18. Logitech
19. Marantz
20. McIntosh
21. Nakamichi
22. NEC
23. Onkyo
24. Panasonic
25. Philips
26. Pioneer
27. Polk Audio
28. RCA
29. Samsung
30. Sanyo Fisher
31. Sharp
32. Sherwood
33. Sony
34. Steinway Lyngdorf
35. Yamaha

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,400 wealthy American consumers, with an average income of $341K and average net-worth of $3.9 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.LuxuryBoard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.LuxuryInstitute.com.

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