SOURCE: Luxury Institute

March 27, 2008 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rank the Most Prestigious Luxury Video Brands: Bang and Olufsen, Nakamichi and Sony

NEW YORK, NY--(Marketwire - March 27, 2008) - High net-worth consumers rated Bang and Olufsen the most prestigious luxury video brand in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York City-based Luxury Institute (www.LuxuryInstitute.com). Respondents who would recommend the brand say "Bang and Olufsen has video equipment that is stylish and high quality that any discerning customer would want to own." Nakamichi and Sony came in second and third respectively.

"Although technological innovation in video has been accelerating, it is accessible to most brands," said Milton Pedraza, CEO, the Luxury Institute. "Few brands have differentiated on design, ease of use, service and other attributes that are just as important to luxury video consumers. It is time for the engineers to start innovating by co-creating with customers."

"Our surveys are conducted with independent panels weighted to reflect national results. The results are tabulated by external analytical experts to ensure a level of transparency and objectivity that has earned the trust of consumers, the industry and the media. We believe the voice that matters most in luxury video is the voice of the luxury consumer," said Pedraza

Following are the 26 Luxury Video Brands that were rated (alphabetical order):

1.  Bang and Olufsen
2.  Daewoo
3.  Dell
4.  Epson
5.  Fujitsu
6.  Gateway
7.  Hitachi
8.  HP
9.  JVC
10. LG
11. McIntosh
12. Mitsubishi
13. Nakamichi
14. NEC
15. Panasonic
16. Philips
17. Pioneer
18. Polaroid
19. RCA
20. Samsung
21. Sanyo
22. Sharp
23. Sony
24. Toshiba
25. Westinghouse
26. Zenith

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,400 wealthy American consumers, with an average income of $341K and average net-worth of $3.9 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.LuxuryBoard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.LuxuryInstitute.com.

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