SOURCE: Luxury Institute

September 11, 2007 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rank Wolf, Viking and La Cornue the Most Prestigious Home Appliances

NEW YORK, NY--(Marketwire - September 11, 2007) - High net-worth consumers rated Wolf the most prestigious home appliance brand in the 2007 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute (www.LuxuryInstitute.com). Viking and La Cornue were rated second and third, respectively.

Wolf appliances are ranked highly for delivering consistently superior quality and thereby building strong brand affinity. In fact, three-quarters of consumers who are familiar with the brand would recommend it to people they care about most. One enthusiastic owner identifies personally with the brand, "It's my signature appliance and I'm just thrilled with the style and performance."

"Wealthy consumers recognize that high-end home appliances are a smart investment as they typically provide a 130% return on their price when selling a home," said Milton Pedraza, CEO of the Luxury Institute. "These consumers also appreciate top-of-the-line appliances for their sophisticated design, advanced features and enviable status indicators. During a housing downturn, that has affected even the luxury segments, delivering prestigious appliance brands as part of the kitchen venue is one of the most important value-added differentiators for buyers. In challenging times, our impartial 'voice of the high net worth consumer' surveys are a critical endorsement for luxury brands."

Following are the 20 home appliance brands that were rated (in alphabetical order):

1.   AGA
2.   ASKO
3.   Bertazzoni
4.   Best
5.   Bosch
6.   Dacor
7.   Fisher-Paykel
8.   Gaggenau
9.   GE Monogram
10.  GE Profile
11.  Jenn-Air
12.  KitchenAid
13.  La Cornue
14.  Miele
15.  Siemens
16.  Sub-Zero
17.  Thermador
18.  U-Line
19.  Viking
20.  Wolf

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1600 wealthy American consumers, with an average income of $301K and average net worth of $3.1 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.luxuryboard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.luxuryinstitute.com.

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