SOURCE: Luxury Institute

June 05, 2007 11:00 ET

Luxury Institute Survey: High Net Worth Consumers Rate Hermes, Vera Wang, Most Prestigious Luxury Women's Fashion Brands of 2007

NEW YORK, NY--(Marketwire - June 5, 2007) - Hermes and Vera Wang tied for first place as the most prestigious Luxury Fashion brands in the Luxury Institute's annual Luxury Brand Status Index survey for Women's Fashion Brands. Bottega Veneta and St. John Collections tied for second place, Armani took third.

"This is the first time we have separated the categories for luxury women's and men's fashion brands and have added a large number of rated brands to each list," said Milton Pedraza, CEO, the Luxury Institute. "The Institute delivers an objective map of the luxury women's fashion landscape without bias. Wealthy consumers tell us that the women's luxury fashion category is crowded and commoditized, and that even at the top, there is a need to differentiate. Consumers also tell us that customer experience and customer relationship are the key drivers of brand differentiation, yet many luxury fashion brands are still searching for ways to develop, execute and measure the customer experience. Our research services and new customer experience training programs deliver an impartial set of metrics, benchmarking and execution practices to luxury goods and services firms. Luxury firms use our research as a dashboard and are no longer willing to fly blind regarding wealthy customer experiences."

Luxury Brands rated (alphabetically): Armani, Bottega Veneta, Burberry, Calvin Klein, Carolina Herrera, Chanel, Christian Dior, Coach, Dana Buchman, Dolce & Gabbana, Donna Karan (DKNY), Faconnable, Fendi, Ferragamo, Gucci, Hermes, Louis Vuitton, Marc Jacobs, Michael Kors, Oscar de la Renta, Polo Ralph Lauren, Prada, St. John Collections, Vera Wang, Versace, and Yves Saint Laurent.

Summarized results of this survey are available to members of the Luxury Board (www.luxuryboard.com), the world's first online community for luxury professionals, executives, and entrepreneurs.

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the reputation of leading brands among wealthy Americans. A national sample of over 1,500 wealthy American consumers, with an average income of $319K, and average net worth of $3.0 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net worth individuals and the companies that cater to them on leading edge trends, high net worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.luxuryboard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.luxuryinstitute.com.

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