SOURCE: Luxury Institute

June 07, 2007 11:00 ET

Luxury Institute Survey: High Net Worth Consumers Rate M.I.T., Harvard and Yale the Most Prestigious Universities in the Country

NEW YORK, NY--(Marketwire - June 7, 2007) - High net worth consumers rated the Massachusetts Institute of Technology the most prestigious university in the country in the 2007 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute ( Harvard University and Yale University were rated second and third, respectively. Here is what real experts, high net worth consumers, had to say about recommending M.I.T.

--  "Cutting edge leader in technology.  Excellent reputation world-wide
    and committed to teaching students to think."
--  "Bleeding edge research, the strength of their graduates, their
    robotics program.  We need more institutions with their kind of emphasis on
    technology and the future."
--  Leading university noted for graduates who attain great goals in
    academia, industry and science.
"The top universities teach us that all markets are consumer driven, yet when it comes to university ratings, every other constituent is given a voice except those who actually pay the tuition for their children or grandchildren. These high net worth consumers also make donations and endowments. They are the mostly-self-made executives and business owners who do the hiring," said Milton Pedraza, CEO of the Luxury institute.

"As an independent, non-conflicted entity, we go directly to the high net worth consumer and deliver their collective voice for the benefit of all constituencies. Since no other factor, besides a great education, has ever been correlated so highly with a high income, it is critically important for an impartial entity to deliver an unbiased, consumer-based ratings of what are purported to be the top national universities," added Pedraza.

Universities rated (in alphabetical order): Brown University California Institute of Technology, Columbia University, Cornell University, Dartmouth University, Duke University, Emory University, Harvard University, Johns Hopkins University, Massachusetts Institute of Technology, Northwestern University, Princeton University, Rice University, Stanford University, University of California at Berkeley University of Chicago, University of Michigan at Ann Arbor, University of Notre Dame, University of Pennsylvania, Vanderbilt University, Washington University in St. Louis, and Yale University.

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the reputation of leading brands among wealthy Americans. A national sample of over 1,500 wealthy American consumers, with an average income of $319K, and average net worth of $3.0 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

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