SOURCE: Luxury Institute

March 20, 2008 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rate the Most Prestigious Luxury Bathroom Fixtures -- Rohl, Hansgrohe and Toto

NEW YORK, NY--(Marketwire - March 20, 2008) - High net-worth consumers rated Rohl, Hansgrohe and Toto the most prestigious luxury bathroom fixtures in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute (www.LuxuryInstitute.com). Respondents who would recommend Rohl say, "They are beautiful and of a very high quality." One respondent commented that they "have actually recently recommended them." Hansgrohe and Toto were second and third respectively.

"As luxury housing experiences challenging times, wealthy consumers and interior designers are becoming far more discerning as to what luxury bath fixtures brands they will acquire for luxury renovations and construction. The decision is not easy in a fragmented market," said Milton Pedraza, CEO of the Luxury Institute. "Our impartial surveys are conducted with independent panels weighted to reflect national results. Results are tabulated by external analytical experts to ensure a level of transparency and objectivity that has earned us the trust of consumers, the industry and the media. We strive continuously to earn and reinforce the trust that allows us to facilitate a constructive dialogue between wealthy consumers and luxury brands via our ratings surveys."

Following are the 17 luxury bathroom fixtures brands that were rated (in alphabetical order):

1.   American Standard         10.  Jado
2.   California Faucets        11.  Kohler
3.   Delta                     12.  Moen
4.   Eljer                     13.  Newport Brass
5.   Elkay                     14.  Price Pfister
6.   Franke                    15.  Rohl
7.   Grohe                     16.  Toto
8.   Hansgrohe                 17.  Waterworks
9.   Jacuzzi

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,400 wealthy American consumers, with an average income of $341K and average net-worth of $3.9 million, was surveyed online. Survey results are weighted to match demographic and net-worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.LuxuryBoard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.LuxuryInstitute.com.

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