SOURCE: Luxury Institute, LLC

Luxury Institute, LLC

November 03, 2015 08:38 ET

Luxury Institute Survey Identifies Brands Doing Best and Worst Jobs of Marketing to Affluent Women

NEW YORK, NY--(Marketwired - November 03, 2015) - The independent and objective New York-based Luxury Institute surveyed women with minimum annual household income of $150,000 to find out how well the advertising and social media marketing of individual brands resonate with affluent women. Using results of the same survey from 2012 provides a benchmark to gauge changes in how women view the marketing of these brands.

Through unaided response, the top ten brands that high-income women cite as doing the best job connecting with them through their marketing efforts are: Dove, Macy's, L'Oreal, Target, Nordstrom, Estee Lauder, Procter & Gamble, Revlon, Coach and Sephora. Dove has seen the biggest increase in approval of its marketing efforts since 2012.

Specifically regarding social media marketing through networks like Facebook, Instagram and Twitter, the only two brands identified for excellence by more than 2% of affluent women are Dove and Macy's. Dove shows a sizable improvement from 2012.

"Many brands devote a significant amount of resources to marketing efforts, so it makes sense to know how effective these campaigns are," says Luxury Institute CEO Milton Pedraza. "Measuring results and tracking them over time provides decision makers with the data they need when deciding the best efforts at outreach with wealthy women."

Respondents reported average household income of $289,000, and $2.9 million average net worth.

About Milton Pedraza and Luxury Institute, LLC

Milton Pedraza is the CEO of the Luxury Institute. Over the past 12 years, Milton has established the Luxury Institute as the most trusted global luxury research provider, and the proven high performance luxury client relationships consulting firm. Known globally as the foremost resource for affluent and wealthy consumer insights and client experience best practices, the Luxury Institute has served over 1,000 global luxury goods and services brands across dozens of luxury goods and services categories.

Milton advises and coaches luxury CEOs and serves on the Boards of top-tier luxury and premium brands, and luxury startups. He is sought after worldwide for his practical, innovative and humanistic insights and recommendations on luxury and is the most quoted global luxury industry expert in leading media and publications.

Milton is also an authority on CRM Technology, Analytics and Big Data. Prior to founding the Luxury Institute, his successful career at Fortune 100 companies included executive roles at Altria, PepsiCo, Colgate, Citigroup and Wyndham Worldwide.

Milton was born in Colombia, raised in the United States, has lived in several countries, conducted business in over 100 countries, and speaks several languages.

For more information and additional insights from this survey and other research, visit www.LuxuryInstitute.com, or contact Luxury Institute CEO Milton Pedraza directly with questions (mpedraza@luxuryinstitute.com).

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