SOURCE: Luxury Institute

June 13, 2007 11:00 ET

Luxury Institute Survey: Ralph Lauren Is the Most Competitive Brand in the Women's Apparel Category

NEW YORK, NY--(Marketwire - June 13, 2007) - The women's apparel category is one of the largest for luxury fashion brands. But, which brands are most competitive in critical metrics such as unaided mindshare, purchase consideration, market share, recent purchases and future purchase considerations, as reported by wealthy consumers?

According to the New York City-based Luxury Institute's Luxury Brand Market Analysis (LBMA) for Luxury Women's Apparel, Ralph Lauren has the largest unaided mindshare among wealthy consumers at 18%. Ralph Lauren also leads in market share in the past 12 months (13%), most recent purchase (10%), and next purchase consideration (15%). Details for each brand, and other critical data, are available in this survey for both male and female wealthy consumers.

"The luxury women's apparel category is the revenue engine for most fashion brands," said Milton Pedraza, CEO, of the Luxury Institute. "Yet, little independent data from the voice of the wealthy consumer has been available until now. Our impartial, syndicated surveys are designed to facilitate a dialogue between wealthy consumers and brands that serve them, and provide critical metrics for luxury brands more economically than the leading research and consulting firms. Our experience, credibility and breadth of surveys conducted with wealthy consumers allow us to pass on economies of scale to luxury brands."

Brands covered, based strictly on unaided mentions (alphabetically): Ann Taylor, Anne Klein, Armani, Burberry, Calvin Klein, Chanel, Chico's, Dior, Donna Karan, Gucci, Jones New York, Liz Claiborne, Michael Kors, Prada, Ralph Lauren, St. John, Talbots, Vera Wang, and Versace.

A national sample of 1,500 wealthy American consumers, with an average income of $308K and average net worth of $3.1 million, was surveyed online. Results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.luxuryboard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.luxuryinstitute.com.

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