SOURCE: Luxury Institute

January 16, 2007 10:00 ET

Luxury Institute Survey: Ultra-Wealthy Rank IWC, Vacheron Constantin and Patek Philippe the Most Prestigious Luxury Watch Brands in 2007

NEW YORK, NY -- (MARKET WIRE) -- January 16, 2007 -- According to the New York City-based Luxury Institute's 2007 Luxury Brand Status Index (LBSI) survey of Luxury Watches, IWC is rated highest by ultra-wealthy American consumers who are familiar with the brand. Closely following IWC were Vacheron Constantin, and Patek Philippe, which was rated third.

Ultra-wealthy consumers said the following about IWC:

--  "The timepieces made by IWC are secrets shared by only a very few in
    the world; their workmanship and quality is unquestioned, their craftsmen
    are artisans of time itself."
--  "Quite simply, it is the ultimate in a watch, not garish or gaudy.
    Only you and a select few will really know it costs more than a pair of
Brands rated, in alphabetical order, include: Audemars Piguet, Baume & Mercier, Blancpain, Boucheron, Breguet, Breitling, Bulgari, Cartier, Chopard, Dior, Dunhill, Ebel, Franck Muller, Girard-Perregaux, Harry Winston, Hermes, IWC, Jaeger-LeCoultre, Longines, Louis Vuitton, Montblanc, Movado, Omega, Patek Philippe, Piaget, Rado, Rolex, Tag Heuer, Tiffany, Vacheron Constantin, and Van Cleef & Arpels.

"This year's survey includes a new brand referral metric, as well as a next brand purchase intent metric, that helps to understand the strength of each brand," said Milton Pedraza, CEO of the Luxury Institute. "Consumer comments on each brand deliver a richness of insight that is highly valued. As we enter our third year of ratings, we are pleased that the Luxury Institute's own trusted brand and surveys have earned a reputation for impartiality among wealthy consumers, the brands rated, and the international media."

The proprietary Luxury Brand Status Index is the only measure available of the value and equity of leading luxury brands to affluent Americans. A nationally representative sample of ultra-wealthy American consumers was surveyed online. Respondents needed a minimum household income of $200,000 and a minimum household net worth of $5 million to qualify. Survey results are weighted to match the demographic and net worth profile of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net worth consumer rankings and ratings of luxury brands, and best practices. Publications include the monthly Wealth Report, the Luxury Brand Status Index surveys, the Luxury Best Practices surveys, the Luxury Consumer Experience Index surveys and the Luxury Website Effectiveness Index surveys.

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