SOURCE: Luxury Institute

March 27, 2007 11:00 ET

Luxury Institute Survey: Wealthy Consumers Rate Bang and Olufsen, Nakamichi and Sony Top Luxury Video Brands of 2007

NEW YORK, NY -- (MARKET WIRE) -- March 27, 2007 -- Bang and Olufsen was rated the most prestigious luxury video brand by a wide margin in the 2007 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute ( Nakamichi was rated a distant second, Sony placed third.

"When it comes to luxury video, wealthy consumers voted Bang and Olufsen by far the most prestigious brand," said Milton Pedraza, CEO of the Luxury institute. "Many brands compete in this commoditized category, where branding becomes ever more critical in the luxury home as technology and design evolve and sizes increase. This impartial survey is a quantitative guide for wealthy consumers, and industry executives, as to brand rankings according to what their best customers perceive."

Brands rated (alphabetical order) included: Bang and Olufsen, Daewoo, Dell, Epson, Fujitsu, Gateway, Hitachi, HP, JVC, LG, McIntosh, Mitsubishi, Nakamichi, NEC, Panasonic, Philips, Pioneer, Polaroid, RCA, Samsung, Sanyo, Sharp, Sony, Toshiba, Westinghouse, and Zenith.

The summary results of this survey are available to members of the Luxury Board (, the world's first online community for luxury professionals, executives, and entrepreneurs.

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the reputation of leading brands among wealthy Americans. A national sample of over 1,600 wealthy American consumers, with an average income of $313K, and average net worth of $3.3 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

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