SOURCE: Luxury Institute

April 10, 2007 11:00 ET

Luxury Institute Survey: Wealthy Consumers Rate Small Luxury Hotels, Ritz-Carlton and Peninsula Most Prestigious Luxury Hotels and Resorts Brands in 2007

NEW YORK, NY -- (MARKET WIRE) -- April 10, 2007 -- Small Luxury Hotels of the World was rated the most prestigious luxury hotels and resorts brand in the 2007 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute. Ritz-Carlton and Peninsula were rated second and third, respectively.

"The luxury hotels and resorts category is highly competitive and is becoming increasingly crowded," said Milton Pedraza, CEO of the Luxury Institute. "The reason we conduct both Brand Status and Customer Experience surveys in the same category is to provide luxury executives and wealthy consumers an opportunity to compare and contrast reputation perceptions vs. experienced reality. In today's 'word-of-mouth' world you must manage both diligently. Our impartial surveys facilitate a measurable, candid dialogue between wealthy consumers and luxury brands to the benefit of all. Executives tell us that the Institute's unbiased research is essential to getting the truth from the voice of the wealthy consumer."

Brands rated (alphabetically): Fairmont, Four Seasons, InterContinental, JW Marriott, Le Meridien, Leading Hotels of the World, Loews, Mandarin Oriental, Orient Express, Park Hyatt, Peninsula, Regent, Ritz-Carlton, RockResorts, Rosewood, Small Luxury Hotels of the World, St. Regis, W Hotels, and Waldorf Astoria Collection.

The summarized results of this survey are available to members of the Luxury Board (www.luxuryboard.com), the world's first online community for luxury professionals, executives, and entrepreneurs.

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the reputation of leading brands among wealthy Americans. A national sample of over 1,600 wealthy American consumers, with an average income of $313K, and average net worth of $3.3 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.luxuryboard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.luxuryinstitute.com.

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