SOURCE: Luxury Institute

April 22, 2008 11:00 ET

Luxury Institute Survey: Wealthy U.S. Consumers Rate Most Prestigious Accounting Firms

PricewaterhouseCoopers, Deloitte & Touche, and Ernst & Young LLP

NEW YORK, NY--(Marketwire - April 22, 2008) - High net-worth consumers rated PricewaterhouseCoopers the most prestigious accounting firm in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York City-based Luxury Institute ( Respondents who would recommend PricewaterhouseCoopers say it is "thorough, professional and capable," and that the firm has "high quality and integrity." Deloitte & Touche and Ernst & Young tied for second place.

"As far as we are aware, the leading national accounting firms have never been rated by high net-worth consumers in an independent survey," said Milton Pedraza, CEO of the Luxury Institute. "Through our impartial ratings process, using independent wealthy consumer panels and independent analytical firms to tabulate results, we have identified which firms are rated to have the highest quality of services, and which have the best overall reputations and referral rates. Every CEO and member of the Board of Directors in every one of these firms needs to hear directly from the voice of wealthy consumers, most of whom are business owners and executives, why they would and would not recommend their firms. In challenging times such as these, the only ratings that count are those of your best clients and prospects."

Following are the six Accounting Firms that were rated (alphabetical order):

BDO Seidman, LLP

Deloitte & Touche USA LLP

Ernst & Young LLP

Grant Thornton LLP


PricewaterhouseCoopers LLP

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 551 wealthy American consumers, with an average income of $751K and average net-worth of $13.9 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

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