SOURCE: Luxury Institute

May 07, 2008 11:00 ET

Luxury Institute Survey: Wealthy U.S. Consumers Rate Most Prestigious Luxury Automobile Brands: Porsche, Lexus and Mercedes

NEW YORK, NY--(Marketwire - May 7, 2008) - High net-worth consumers rated Porsche the most prestigious luxury automobile in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York City-based Luxury Institute ( Respondents who would recommend Porsche say, "They are world-class sports cars for the true connoisseur," and, "They have a good reputation for performance." Lexus and Mercedes ranked second and third respectively.

"In a world ridden with blatant commercial bias, the Luxury Institute's surveys are impartial and objective," said Milton Pedraza, CEO of the Luxury Institute. "We conduct our surveys with independent panels of wealthy consumers with results tabulated by external analytical firms. We have no consulting projects with the brands rated nor do we have advertising dependencies with them. As far as we are aware, this is the only consumer-based survey that can make those claims. Our surveys inform luxury CEOs on the health of their brands in no uncertain terms so they can take action to enhance relationships with prospects and customers. Today more luxury brands rely on the accuracy of the Luxury Institute's survey data than any other research."

Following are the 12 luxury automobile brands that were rated (alphabetical order):

1. Acura
2. Audi
3. BMW
4. Cadillac
5. Infiniti
6. Jaguar
7. Land Rover
8. Lexus
9. Lincoln
10. Mercedes
11. Porsche
12. Volvo

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,642 wealthy American consumers, with an average income of $349K and average net-worth of $3.7 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

Contact Information