SOURCE: Luxury Institute

May 15, 2008 11:00 ET

Luxury Institute Survey: Wealthy U.S. Consumers Rate Most Prestigious Luxury E-Tailers:, and

NEW YORK, NY--(Marketwire - May 15, 2008) - High net-worth consumers rated Net-a-Porter the most prestigious luxury e-tailer in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York City-based Luxury Institute ( Respondents who would recommend Net-a-porter say, "It has truly unique merchandise," and "fashion forward items pulled together in new and current ways." and ranked second and third respectively.

"Luxury e-tailers are becoming an important category in the luxury retailing space, but they have a way to go in carving out their luxury credentials," said Milton Pedraza, CEO, the Luxury Institute. "Wealthy consumer ratings and comments in this survey indicate that there are key areas of opportunity to improve the customer experience and to differentiate brands. This is the only way these new brands can thrive online against the online sites of major luxury offline retailers."

Following are the seven luxury e-tailers that were rated (alphabetical order):


The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,642 wealthy American consumers, with an average income of $349K and average net-worth of $3.7 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from the Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

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