SOURCE: eStara

November 27, 2007 09:00 ET

Luxury Link Makes It Easier for Hotel Partners to Connect to Affluent Consumers

Premier Online Luxury Travel Resource Announces Launch of Cutting-Edge Call Solutions From eStara

LOS ANGELES, CA and RESTON, VA--(Marketwire - November 27, 2007) - Luxury Link ( is taking aggressive steps to boost cross-channel conversion rates for their hospitality clients, implementing new technologies that bridge the gap between online and offline sales. At the World Travel Market in London earlier this month, Luxury Link announced the launch of Click to Call and Call Tracking features powered by eStara (, the leading provider of proactive conversion solutions for enhancing online sales.

According to Forrester Research, 47 percent of those who research travel plans online ultimately purchase offline. Understanding this reality, Luxury Link is offering a free and easy way for their site visitors to connect directly with properties thus eliminating potential breakdowns in the reservation process. In addition to dialing toll-free numbers, potential travel buyers can now initiate an instant phone conversation either through their PCs or by immediate callback to a mobile or landline phone with the use of VoIP technology.

"As the leading resource for affluent travel buyers, Luxury Link prides itself on delivering quality leads to our partners that result in sales. By implementing this innovative eStara technology, we are encouraging more direct sales conversions, enhancing the overall consumer experience and producing measurable results for our clients," said Diane McDavitt, President of Luxury Link.

eStara's technology delivers detailed reporting and analytics on each call, including where calls are generated, information on individual callers, call durations and much more. As part of Luxury Link's enhanced 2008 Hotel Partner Program, this valuable information will be passed on directly to clients.

"By recognizing the importance of tracking customer conversions across channels, they are continuing to deliver tremendous value to their hotel partners and making it easier than ever for their visitors to purchase their travel online or over the phone," said John Federman, CEO of eStara.

About Luxury Link

Founded in 1997, Luxury Link is the world's premier online luxury travel resource. Showcasing more than 1000 extraordinary hotels and resorts, cruises, tours and villas in more than 60 countries, Luxury Link provides unparalleled access to exclusive offers and insider tips for the sophisticated traveler. For more information, visit

About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, Chrysler, Dell Financial Services, and -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

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