VANCOUVER, BRITISH COLUMBIA--(Marketwired - March 14, 2014) - LX Ventures Inc. (TSX VENTURE:LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that American soccer player and Olympic gold medalist Alex Morgan has joined Mobio as a social media influencer. Morgan is a forward for the National Women's Soccer League (NWSL) club Portland Thorns FC and the U.S. Women's National Team. She was drafted number one overall in the 2011 Women's Professional Soccer (WPS) Draft by the Western New York Flash, which is where she made her professional debut. Morgan was named U.S. Soccer Female Athlete of the Year in 2012 and has been shortlisted for FIFA World Player of the Year from 2011-2013. Off the field, Morgan is the author of the bestselling middle grade book series "The Kicks." Morgan has a highly engaged and active fan base that is over 1.3 million Twitter followers and 1 million Facebook likes strong.
Morgan joins a growing line of Mobio celebrity influencers who use Mobio INsider to further tap into their fan base for information that can help enhance the celebrity-fan relationship. Mobio INsider allows influencers to easily identify popular fan requests (questions and pictures) that are widely sought after, and provides a systematic and streamlined process for them to respond to these requests.
"I love the fact that Mobio will allow me to gain a closer relationship with my fans. The fact that I can quickly see what content is most important to them is an amazing benefit that I can't get anywhere else," said Morgan.
Mark Binns, CEO of Mobio, said, "Alex has a very engaged fan base and we are thrilled to have such an accomplished female professional soccer player join the Mobio community alongside Cristiano Ronaldo. No doubt, the Mobio community along with Alex's fans will be excited about the opportunity to engage with her in a way that hasn't previously been available."
Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobioinsider.com
About LX Ventures
LX Ventures accelerates high growth technology companies. LXV is vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. LXV is in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com
ON BEHALF OF THE BOARD, LX VENTURES INC.
Mike Edwards, CEO
CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: http://www.sedar.com.
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