VANCOUVER, BRITISH COLUMBIA--(Marketwired - Feb. 4, 2014) - LX Ventures Inc. (TSX VENTURE:LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that Canadian actress Shay Mitchell has joined Mobio as a social media influencer. Shay is best known for her role as Emily Fields on the hit ABC Family series Pretty Little Liars. The hit TV show continues to break social media records, most recently generating more Tweets than any other season premiere in TV history with it's Season 4 return. Shay has a highly engaged fan base of 1.9 million Twitter followers and 2.8 million Facebook Likes.
Shay joins other celebrity influencers in using Mobio INsider as a tool to facilitate more intimate fan interactions. Mobio INsider helps influencers curate, create and distribute highly desired content that fosters fan engagement.
"I get a lot of requests from fans for more exclusive or specific content. With Mobio I can organize and respond to these requests in a more efficient way, ultimately enhancing the fans' experience and strengthening our connection," said Shay.
Mark Binns, CEO of Mobio, said, "Shay is so dedicated to her fans and we're excited to help her take her relationship with them to a whole new level. Mobio's going to be great in helping Shay reveal a more personal side to her fans."
Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobioinsider.com.
About LX Ventures
LX Ventures is a publicly traded technology accelerator that acquires, integrates and accelerates high growth technology companies. We are vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com.
ON BEHALF OF THE BOARD
LX VENTURES INC.
Mike Edwards, CEO
CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: http://www.sedar.com.
Neither the TSX Venture Exchange nor its Regulatory Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.