VANCOUVER, BRITISH COLUMBIA--(Marketwired - Dec. 2, 2013) - LX Ventures Inc. (TSX VENTURE:LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that Mobio has successfully launched on schedule as planned on December 1st. With an initial roster of celebrity influencers and their enthusiastic fans, Mobio delivered a first in social media - a platform designed specifically to give fans direct influence on the content provided to them by the stars they love.
Mobio is conducting a staged rollout of its celebrity influencers to gradually scale traffic and test ad delivery effectiveness. Now that the launch has been a success, additional influencers with some of the largest social followings will be added in the coming days and weeks.
During the launch Mobio influencers received over 5,000 content requests and tallied up nearly 100,000 likes from 178 countries showing just how excited fans were to engage with them. As well, Mobio INsider received over 330,000 pageviews from fans during the launch, all of which can carry advertising.
Mobio also began delivering ad content for the world's leading brands including Microsoft, Shell, Best Buy, AT&T, Doritos, Elizabeth Arden, Kraft, Capital One, Pepsi, Tesco, Sony and many more. As fans engage with influencers a small percentage of them unlock content through ad engagement in a non-intrusive fashion. On launch day we saw an amazing 57% ad completion rate by fans eager to unlock influencer content.
Mark Binns, president of Mobio, said, "We just changed the game in social media. We are thrilled to be out of the gates with a strong initial roster of influencers and their collective fan base of over 40 million social followers and rising. The fan reaction seen in the last 24 hours has been incredible. On top of this, we have added world class brand partners to the conversation and have given them the exposure they desire without detracting from the experience for fans or influencers alike. The forthcoming addition of more influencers and fans is going to be very exciting to watch."
"Mobio is a great example of LX Ventures executing on its core assets in a short period of time and driving shareholder value. The conversion and adoption numbers are as strong as I've ever seen in a company I've been invested. I'm very proud of the team's hard work over the last 6 months but it's only just beginning", said Mike Edwards, CEO of LX Ventures.
About LX Ventures
LX Ventures is a publicly traded technology accelerator that acquires, integrates and accelerates high growth technology companies. We are vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com.
Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobioinsider.com.
ON BEHALF OF THE BOARD
LX VENTURES INC.
Mike Edwards, CEO
CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: http://www.sedar.com.
Neither the TSX Venture Exchange nor its Regulatory Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.