LX Ventures Inc.

LX Ventures Inc.

November 12, 2013 08:00 ET

LX Ventures Portfolio Company Mobio Signs Pamela Anderson

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Nov. 12, 2013) - LX Ventures Inc. (TSX VENTURE:LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that Mobio has signed on Pamela Anderson as a social media influencer. Pamela Anderson is an American-Canadian actress, model, producer, author, activist, and former showgirl best known for her roles on the television series Baywatch, Home Improvement and V.I.P. Pamela has had a legendary career with Playboy Magazine that spans twenty-two years during which she has appeared on more Playboy covers than anyone else. Pamela has a truly global fan base that includes nearly 1 million Twitter followers and more than 600,000 Facebook fans.

With a long history of dedicating herself to worthy causes, Pamela has recently launched the Pamela Anderson Foundation which is committed to animal rights and the environment.

Pamela also recently ran and completed the New York City Marathon with her brother Gerry, helping to meet the goal of raising $76,000 for the J/P Haitian Relief Organization.

Pamela has selected Mobio as her preferred platform for two-way fan social engagement and dialogue. Mobio continues to disrupt the social engagement industry by allowing influencers to cut through the clutter and easily identify what their fans want to know.

Pamela, along with the rest of our growing roster of celebrity influencers, will begin posting content using the Mobio platform on its commercial launch date of December 1st, 2013.

Mark Binns, president of Mobio, said, "The addition of Pamela, a well-known and beloved global celebrity, gives us exposure to a much wider audience. We're excited to help Pamela connect with her fans on a much deeper level."

"Mobio's social media platform will make it easier for me to connect with fans through this digital form of fan mail. Follow my twitter stream @PamelaDAnderson to find out how you can connect with me on Mobio when it launches," said Pamela Anderson.

About LX Ventures

LX Ventures is a publicly traded technology accelerator that acquires, integrates and accelerates high growth technology companies. We are vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com.

About Mobio

Mobio's flagship product, Mobio INsider, is a leading fan directed content network that rewards fans with content they have a hand in creating from the stars they love and connects brands to their desired audiences. The platform successfully reaches the youth demographic through a highly engaging social experience, while increasing the star's social media following and boosting awareness of brand partners. The company is headquartered in Vancouver, British Columbia. To learn more, please visit www.mobio.net.


Mike Edwards, CEO

CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: www.sedar.com.

Neither the TSX Venture Exchange nor its Regulatory Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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