March 04, 2014 11:00 ET

LXR & Co.'s Innovation Store Reinvents the Luxury Retail Experience

LXR & Co. Partners With Leading Retail Technology Companies Thirdshelf, Estimote and LightSpeed to Create a Highly Personalized Shopping Experience Using Mobile Apps and iBeacon

MONTREAL, QUEBEC--(Marketwired - March 4, 2014) - LXR & Co.'s Innovation Store, launched today at Dx3, transforms shopping using some of the world's most advanced retail technology.

Using a branded mobile app powered by Thirdshelf, in-store beacons by Estimote and tight integration with LightSpeed POS, LXR & Co. showcases a unique, highly personalized shopping experience. LXR & Co.'s mobile app enables shoppers to be recognized seamlessly by beacons and iPads throughout the store. In turn, this allows for personalized service, relevant recommendations, timely discounts and a number of related loyalty benefits.

"We want to offer our clients exceptional service at all times, so we're constantly pushing the envelope to exceed their expectations," says Fred Manella Founder & CEO of LXR & Co. "We've managed to stand out by making luxury fun and fresh; this Innovation Store is a real-world example of how we use technology in a transparent way to create a truly magical shopping experience."

Shoppers at LXR & Co.'s Innovation Store will experience a personalized visit based on their profile, preferences, and purchase history. Highlights of the experience include:

  • Custom greeting and offers delivered to the customer's iPhone
  • Context sensitive product information based on a customer's in-store location
  • Store attendants' ability to see a customer's profile and purchases history as they approach
  • Automatic targeting of product promotions based on a customer's wish list and preferences
  • In-store tablets sensing a customer's presence and delivering a tailored experience
  • Seamless application of the retailer's loyalty program at checkout

"We teamed up with LXR & Co. to showcase how a small to mid-sized retailer can leapfrog much larger competitors with deeper pockets by using innovative technology," says Antoine Azar founder of Thirdshelf. "Mobile technology can truly unlock huge value for retailers, giving them the data and tools to enhance customers' in-store experience and integrate it with their online experience."

"Estimote is very excited to showcase how retail experiences can be transformed with LXR & Co.," says Steve Cheney SVP of Business and Operations at Estimote. "By providing wireless beacons and easy-to-integrate mobile and cloud software components, Estimote makes it simple for partners such as Thirdshelf to integrate our technology with their own mobile and cloud solutions. This allows small and medium sized merchants to achieve benefits without dealing with complex technology. ROI is clear for merchants, and the experience is magical for consumers."

"The opportunity for brick and mortar retailers to use technology to build, manage and grow their business and create a memorable shopping experience is huge," said Dax Dasilva, CEO of LightSpeed. "We are really excited to partner with Dx3 to help showcase innovative, accessible commerce solutions that typically only the biggest retailers could have imagined."

Drop by LXR & Co.'s innovation store at Dx3, for a first hand experience of the future of in store retail. March 5-6 2014, Toronto Metro Convention Center.

For more information visit LXR & Co. Innovation Store and register to attend the 5 Ideas Theatre on March 6 at 13:45 to hear Fred Manella and Antoine Azar's session "5 Lessons from the Underdog".

About LXR & Co.

LXR & Co. prides itself on providing clients with access to the best vintage luxury products available. Each product sold by LXR & Co. is purchased by the company's international buyers and certified by experienced in-house authenticators, insuring the highest quality guarantee on the market. LXR & Co. sources its product through private auctions, individual collections and directly from the consumer in its retail locations. For more information on LXR & Co., please visit www.LXRCo.com.

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