SOURCE: Lyric Jeans, Inc.

Lyric Jeans, Inc.

June 11, 2012 12:25 ET

Lyric Culture Launches Bob Marley Men's Tee Line at Bloomingdale's

A Portion of Proceeds Will Support Music Education Organization "Little Kids Rock"

LOS ANGELES, CA--(Marketwire - Jun 11, 2012) - Lyric Culture, the music inspired lifestyle brand driven by the lyrics of legendary artists, announced the launch of its new Bob Marley collection of men's Tees for Father's Day exclusively at Bloomingdale's nationwide. This creative collaboration between Lyric Culture and Bob Marley's family will also raise funds to support Little Kids Rock, the children's not-for-profit organization dedicated to revitalizing music education in public schools.

Lyric Culture, with input from Bob Marley's children Ziggy and Cedella, created exclusive designs featuring Bob Marley's most beloved song lyrics and imagery of the music legend. The collection of thirteen different designs, colors and styles will hit the floor at Bloomingdale's stores in early to mid June. It will also be available online at

"My family and I love that through this collaboration with Lyric Culture we will be celebrating Fathers around the world through our Dad's words while giving children access to music education," stated Cedella Marley. "We give thanks for the partnership with and Little Kids Rock as it continues to heal the world through music."

"Bob Marley was renowned as a family man and an advocate of education, so it is really fitting that the Father's Day launch of this collection supports an organization that is important to his family and their mission today," said Hanna Rochelle, Founder of Lyric Culture. "It has been a privilege to be able to represent his music in our own special way and advance a cause that is as relevant today as his timeless lyrics."

A one-dollar donation by Lyric Culture for each of the tees sold ($48 retail) in store will be matched by Bloomingdale's. The collection will also be sold online at where 20% will be added to the funds donated directly to Little Kids Rock in support of their initiatives to bring music education back into classrooms around the nation. The Marley family also does other great charitable work in honor of the passion of Bob Marley through their organization

About is a global call to arms established to support charities that empower people to take action for sustainable and responsible living and to encourage acts of love and kindness that change the world. Launched in 2010 by the Marley family, is a movement with a simple mission: do good in honor of Bob Marley's vision of hope and unity. Join the Marley family and the 1Love mission at,, and

About Little Kids Rock
What began as an informal project led by a single school teacher and a handful of volunteers has since evolved into a nationally recognized not-for-profit organization that has served tens of thousands of students across the country through its mission to support music education in public schools. Musical luminaries BB King and John Lee Hooker were some of the organization's early supporters. With the support of Honorary Board Members including Bonnie Raitt, Paul Simon, Slash, B.B. King, Ziggy Marley and a host of celebrity luminaries, Little Kids Rock is poised to significantly extend its reach in the United States.

About Lyric Culture
Lyric Culture is a music inspired lifestyle brand driven by the song lyrics of legendary artists including Bob Dylan, The Rolling Stones, The Beatles, Joan Jett, David Bowie, Michael Jackson and many others. By securing licensing rights from virtually all the major music publishing companies, this fashion brand creates new revenue streams for songwriters who penned the lyrics, primarily a range of apparel and lifestyle products. Follow Lyric Culture at and and

About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 41 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada, and California. In addition, in 2010 Bloomingdale's opened its first international location in Dubai and will open four US outlet stores. Be sure to follow Bloomingdale's on Facebook ( or Twitter (, and for more information, or to shop any time, visit

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