SOURCE: Lyric Jeans, Inc.

Lyric Jeans, Inc.

July 19, 2011 12:00 ET

Lyric Culture Launches Electro Sexual Collection With Special Performance by INXS

LOS ANGELES, CA--(Marketwire - Jul 19, 2011) - Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that Lyric Culture will present its 'Electro Sexual' collection inspired by the music of iconic Australian rock band INXS with a private fashion show and performance at the Gibson Showroom in Beverly Hills on Thursday, July 21st.

Gritty and overtly sexual in style, the designs capture the intense and often controversial nature of the lyrics of Andrew Farriss and the late Michael Hutchence. The 'Electro Sexual' collection of women's apparel and accessories will be unveiled in a runway show inspired by the various women depicted in INXS's songs including the "Suicide Blonde," the "Devil Inside," the "New Sensation," the "Beautiful Girl," and more.

The fashion presentation culminates with a private performance by INXS as a preview to their concert at the Wiltern Theatre the next evening. The event will be attended by celebrity fans as well as music and fashion industry guests. Panda Express, Monster Energy Drink and Vault 29 are the food and beverage sponsors of the event.

"INXS exploded onto the scene in the 80s and became one of the most notorious bands in the world with music still very relevant today," said Hanna Rochelle, founder of Lyric Culture. "Their songs are filled with colorful imagery and wildly expressive words that are at the core of our designs," she continued.

"Lyric Culture perfectly combines poetry with hip clothing, exciting and sexy," said Andrew Farriss of INXS.

Lyric Culture is a music inspired lifestyle brand driven by the song lyrics of legendary artists including Bob Dylan, The Rolling Stones, The Beatles, David Bowie, Michael Jackson and many others. By securing licensing rights from music publishers, this fashion brand creates new revenue streams for songwriters who penned the lyrics now emblazoned across its products.

With a career spanning 25 extraordinary years, INXS are undoubtedly one of the world's great bands. With more than 30 million records sold worldwide, countless awards from their peers and fans, platinum certifications, multiple Grammy nominations and a history peppered with outstanding achievements, the band are arguably Australia's most successful rock export.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans, Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans, Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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