SOURCE: Lyric Jeans, Inc.

Lyric Jeans, Inc.

October 20, 2010 13:00 ET

Lyric Culture Launches Exclusive John Lennon Collection at Bloomingdale's

Yoko Ono Approved Designs to Coincide With October John Lennon Catalog Re-Release

LOS ANGELES, CA--(Marketwire - October 20, 2010) -  Lyric Jeans, Inc., (PINKSHEETS: LYJN) today announced that its premium lifestyle brand Lyric Culture has shipped an exclusive John Lennon apparel and jewelry collection to Bloomingdale's to coincide with EMI Record's October re-release of the re-mastered John Lennon catalogue, an international initiative overseen by Yoko Ono called John Lennon's Gimme Some Truth campaign. Commemorating the music legend's seventieth birthday and the 30th anniversary re-release of his Grammy award winning album "Double Fantasy," Los Angeles lifestyle brand Lyric Culture will simultaneously launch a limited edition John Lennon collection created by Lyric Culture founder Hanna Rochelle with Yoko Ono personally approving each of the designs. Lyric Culture's limited edition John Lennon collection includes vintage screen print tees, scarves, cufflinks, necklaces and bracelets.

Available exclusively at Bloomingdale's, the John Lennon Collection will be housed in custom designed Lyric Culture shop in shops with a retail price range of $45-$75. The designs are inspired by legendary Lennon song lyrics including Imagine, Help Me Help Myself, Beautiful Boy, Instant Karma, Working Class Hero, Happy Xmas (War is Over) and Mind Games. Many pieces feature Lennon imagery integrated with lyrics through a special collaboration with Live Nation. 

About Lyric Culture
Lyric Culture is a music inspired lifestyle brand driven by the song lyrics of legendary artists including Bob Dylan, The Rolling Stones, The Beatles, Joan Jett, David Bowie, Michael Jackson and many others. By securing licensing rights from virtually all the major music publishing companies, this fashion brand creates new revenue streams for songwriters who penned the lyrics now into a range of apparel and lifestyle products. Follow Lyric Culture at www.facebook.com/lyricculture and www.twitter.com/lyricculture and www.lyricculture.com

About John Lennon's Gimme Some Truth campaign
Overseen by Yoko Ono, John Lennon's "Gimme Some Truth" campaign will launch on October 4th (October 5th in North America) with the worldwide release of eight re-mastered studio albums and several newly-compiled titles. The campaign's other new collections include a hits compilation in two editions titled Power To The People: The Hits, a 4CD set of themed discs titled Gimme Some Truth, and a deluxe 11CD collectors box with the re-mastered albums, rarities, and non-album singles, titled the John Lennon Signature Box.

Double Fantasy, 1980's GRAMMY Award winner for Album of the Year, will be presented in a newly remixed 'Stripped Down' version remixed and produced by Yoko Ono and Jack Douglas, co-producers of the original mix with John Lennon. The new stripped down version of the album comes in an expanded 2CD and digital edition pairing the new version with Lennon's original mix, re-mastered. 

All of the re-mastered albums and collections will be available on CD and for download purchase from all major digital service providers.

One of the world's most celebrated songwriters and performers of all time, John Lennon was killed at the age of 40 on December 8, 1980. Lennon has been posthumously honored with a Lifetime Achievement GRAMMY Award and two special BRIT Awards for Outstanding Contribution to Music, and he has been inducted into the Rock and Roll Hall of Fame and the Songwriters Hall of Fame. In 2008, Rolling Stone ranked him in the Top 5 of the magazine's "100 Greatest Singers Of All Time" list.

In celebration of his 70th birthday on 9 October, 2010, John Lennon's life and music will be specially feted with a variety of commemorative releases and events around the world. Please visit www.johnlennon.com for official announcements and updates.

About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 41 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada, and California. In addition, in 2010 Bloomingdale's opened its first international location in Dubai and will open four US outlet stores. Be sure to follow Bloomingdale's on Facebook (www.facebook.com/bloomingdales) or Twitter (www.twitter.com/bloomingdales), and for more information, or to shop any time, visit www.bloomingdales.com.

Press information: publicity@lyricjeans.com

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