SOURCE: Lyric Jeans, Inc.

Lyric Jeans, Inc.

March 19, 2010 15:30 ET

Lyric Culture Launches Jewelry Collection at Retail

Products Now Available at Nordstrom, Von Maur, Kitson, Fred Segal and More

LOS ANGELES, CA--(Marketwire - March 19, 2010) -  Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that Lyric Culture has expanded its brand into jewelry. Lyric Culture is the company's premium rock n' roll lifestyle brand driven by song lyrics made famous by the world's most legendary musicians.

The first collection hit specialty stores such as Fred Segal, Kitson and department stores including Von Maur and Nordstrom in November 2009 in time for the holiday shopping season. It featured metal guitar pick necklaces on braided leather chains accented by cast metal hardware ($36), Leather and white metal bangles with gold and silver metallic print and metal appliqué (set of 3 $95) and leather cuffs for both men and women ($75).

The upcoming expanded collection is scheduled to ship in May 2010 and includes stacked rings, chain necklaces and hoop earrings accented with Swarovski crystals and engraved with song lyrics ($65-$85 retail).

"Jewelry is a natural extension of the Lyric Culture brand," said Hanna Rochelle Schmieder, Founder and President. "Accessories are great conversation pieces and allow music lovers to make a subtle fashion statement by wearing the words of their favorite songs close to their body," she continued.

About Lyric Culture
Lyric Culture is a music-driven premium lifestyle brand involving lyrical content on denim wear,
t-shirts, cashmere and accessories. Lyric Culture allows the wearer to express themselves through the words of their favorite song -- a modern twist to wearing your heart on your sleeve. (The company has licensing deals with the largest music publishing companies in the world including Warner Chappell, EMI, Universal, Sony/ATV and Disney Music Publishing to name a few and has secured the rights to utilize lyrics made famous by The Beatles, The Rolling Stones, Janis Joplin, David Bowie, Marvin Gaye, Bob Dylan, Fleetwood Mac, and many more. Lyric Culture is currently distributed at Bloomingdale's, Nordstrom and specialty boutiques in the United States as well as in Australia, Germany, Austria, Switzerland, Canada and the United Kingdom.

Press information:

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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