SOURCE: Lyric Jeans, Inc.

February 27, 2008 10:51 ET

Lyric Culture Marks 25% Increase in Specialty Store Accounts

LOS ANGELES, CA--(Marketwire - February 27, 2008) - On the heels of very successful tradeshows at Project Las Vegas and Coterie New York, Lyric Jeans, Inc. (PINKSHEETS: LYJN) announced that it has increased its retail account list by 25% in less than six weeks for its premium lifestyle brand Lyric Culture.

Lyric Culture is currently sold to over 300 top specialty boutiques nationwide including Fred Segal in Los Angeles, Blue Genes in Atlanta, Denim Lounge in Chicago, Lansky's in Memphis, Epiphany in Dallas, Stash in Las Vegas, Lester's in New York and The Four Seasons Resort in Hawaii.

"We are thrilled with the response to our new KISS and Rock n' Roll Hall of Fame collections as well as the addition of new product categories such as cashmere and sherpa hoodies, dresses, tunics, pants and scarves," said Hanna Rochelle Schmieder, President of Lyric Culture. "Fashion forward consumers consistently look to regional specialty retailers for must have items that set the trends for the rest of the country. It's exciting that Lyric Culture is being embraced as a staple in that market," she continued.

"Specialty stores continue to be a major component in our sales strategy and we're pleased to be working with many influential retailers to build the Lyric Culture brand," said Ronny Halperin, CEO of Lyric Jeans, Inc.

Lyric Culture is a music-driven apparel company involving lyrical content on denim wear, tees, cashmere and accessories. Each item reflects the song through its design. As the innovator and manufacturer of groundbreaking fashion, Lyric Culture employs a cutting edge design strategy which allows the wearer to express themselves through the words of their favorite song -- a modern twist to wearing your heart on your sleeve (and pant leg)! Lyric Culture. has deals in place with the largest music publishing companies in the world including Warner Chappell, EMI, Universal, Sony/ATV and BMG to name a few and has secured the rights to utilize lyrics made famous by The Beatles, Janis Joplin, David Bowie, Marvin Gaye, The Bee Gees, Rod Stewart, Steppenwolf and many more.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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