SOURCE: Lyric Jeans, Inc.

January 22, 2007 07:13 ET

Lyric Culture Premieres at Project

Innovative Lyric-Inspired Clothing Company Will Be Featured at Trend-Setting Trade Show in Las Vegas

LOS ANGELES, CA -- (MARKET WIRE) -- January 22, 2007 -- Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced its plans to premiere its brand Lyric Culture at the Project trade show in Las Vegas February 14-16, 2007. The company will showcase its debut collection titled "Lyric Culture Revolution" in a 500 square foot rock n' roll inspired exhibition booth.

Every August and February, the fashion industry converges for the most influential three days in the business. Held bi-annually in New York and Las Vegas and showcasing over 600 lifestyle brands, Project is the foremost global tradeshow for premium and contemporary apparel and accessories. The upcoming Project show at the Sands Expo Center in Las Vegas will be presenting to 18,000 trend-spotting attendees representing the top domestic and international department stores, specialty shops, and boutiques.

"Lyric Culture is a great new addition to our show," says Sam Ben-Avraham, Project's founder and President. "The combination of music and fashion has always made for amazing results and I expect the Lyric Collection to be very well received."

"We are extremely enthusiastic about working with Project. Their tradeshow is the perfect platform to introduce Lyric Culture to thousands of buyers from around the world," said Ronny Halperin, CEO of Lyric Jeans, Inc.

Fusing fashion and music, Lyric Culture is a music driven premium apparel brand incorporating lyrical content on clothing and accessories. The brand embodies words made famous by such legendary artists as The Beatles, Lynyrd Skynyrd, Marvin Gaye, Fleetwood Mac and others on premium screen-print tee shirts, denim, leather jackets, shorts, skirts, corsets and accessories. The debut collection titled 'Lyric Culture Revolution' is dedicated to music from the late sixties through the early seventies, a period ripe with the realization that music could inspire social change.

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Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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