SOURCE: Lyric Jeans, Inc.

September 26, 2007 07:13 ET

Lyric Culture President, Hanna Rochelle Schmieder, Interviewed on CNBC's "The Big Idea with Donny Deutsch"

LOS ANGELES, CA--(Marketwire - September 26, 2007) - Lyric Jeans, Inc. (PINKSHEETS: LYJN) announced that its premium apparel line Lyric Culture and President, Hanna Rochelle Schmieder will be featured on "The Big Idea with Donny Deutsch" to air on CNBC on Thursday, September 27, 2007 at 10PM & 1AM Eastern and 7PM & 10PM Pacific.

About Lyric Jeans: Lyric Jeans is a rock n' roll lifestyle brand that incorporates lyrical content on apparel and accessories. The company has established licensing deals with the largest music publishing companies in the world including Universal, Sony/ATV, Warner Chappell, EMI and BMG. The company currently produces Lyric Culture, a music driven premium clothing line which embodies words made famous by such legendary artists as The Beatles, Lynyrd Skynyrd, Marvin Gaye, Janis Joplin, David Bowie and others on premium screen-print T-shirts, denim, leather jackets, shorts, skirts, corsets and accessories. Lyric Jeans recently entered into a licensing agreement with FremantleMedia, for an "American Idol" co-branded apparel line for juniors and girls. www.LyricCulture.com

About: CNBC airs in 80 million homes in North America, 200 million homes worldwide. An appearance on CNBC reaches one of the most influential and affluent audiences in television. A recent CNBC Viewer Tracking Study found that 62% of top management executives watch CNBC and that the median household net worth of our viewers is over $1.5 million.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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