SOURCE: Lyric Jeans, Inc.

Lyric Jeans, Inc.

April 13, 2012 10:00 ET

Lyric Culture Releases Limited Edition Bob Marley Tee and Scarf to Support Every Mother Counts

LOS ANGELES, CA--(Marketwire - Apr 13, 2012) - Every Mother Counts, founded by Christy Turlington Burns to increase education and support for maternal mortality reduction globally, and the 1love foundation have collaborated with Lyric Culture (PINKSHEETS: LYJN) to create a limited edition scarf and tee emblazoned with lyrics from the Bob Marley classic "Get Up, Stand Up." The exclusive merchandise will be available only at beginning April 13th.

Twenty percent of the gross sale of the tee ($45) and scarf ($45) will go directly to Every Mother Counts in support of maternal health programs on the ground in multiple countries around the world.

Christy Turlington Burns and Bob Marley's daughter, Cedella Marley, handwrote the lyrics to the entire song, which are printed on the scarf and inside the tee.

"Women helping women improve the lives of girls and women worldwide -- that is something to Get Up and Stand Up about. I am proud to lend my voice to this amazing campaign."
-- Cedella Marley

"Every Mother Counts is honored that Cedella Marley has added her voice (and Bob Marley's 'Get Up, Stand Up' lyrics) to raise awareness for maternal health. The Lyric Culture tee is a beautiful symbol that conveys the importance of a woman's right to access maternity care."
-- Christy Turlington Burns, Founder, Every Mother Counts

"Bob Marley's iconic lyrics were the ideal inspiration for our design and wholly convey the message that women everywhere should 'Get Up, Stand Up' and come together to raise awareness about the importance of maternal health. Lyric Culture is proud to be a supporter of such a significant cause and we are honored to be collaborating with Christy Turlington Burns, Cedella Marley and their respective organizations."
-- Hanna Rochelle, Founder, Lyric Culture

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About Every Mother Counts
Founded by Christy Turlington Burns, Every Mother Counts is an advocacy and mobilization campaign to increase education and support for maternal mortality reduction globally. Every Mother Counts seeks to engage new audiences to better understand the challenges and the solutions while encouraging them to take action to improve the lives of girls and women worldwide.

About Lyric Culture
Lyric Culture is a music inspired lifestyle brand driven by the song lyrics of legendary artists including Bob Dylan, The Rolling Stones, The Beatles, Joan Jett, David Bowie, Michael Jackson and many others. By securing licensing rights from virtually all the major music publishing companies, this fashion brand creates new revenue streams for songwriters who penned the lyrics, primarily a range of apparel and lifestyle products. Follow Lyric Culture at and and

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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