SOURCE: Lyric Jeans, Inc.

December 05, 2006 07:13 ET

Lyric Culture Retains Kathy Walker Sales and Moves Into the New Mart

LOS ANGELES, CA -- (MARKET WIRE) -- December 5, 2006 -- Lyric Jeans, Inc. (PINKSHEETS: LYJN) has retained Kathy Walker to spearhead sales for its brand Lyric Culture, a cutting edge, lyric-inspired clothing line soon to be available at high-end department stores and boutiques across the country. Lyric Culture embodies the words of legendary artists on denim and leather jackets, shorts, skirts and corsets, in addition to tee shirts and belt buckles.

Located in the prestigious New Mart in the heart of the Los Angeles fashion district, The Kathy Walker Showroom has become a regularly scheduled stop for buyers during market weeks. With over twenty years experience under her belt, Kathy Walker is a true veteran to the fashion industry. Walker began her career in New York, focusing on the contemporary women's market. After enjoying success on both the corporate and creative sides, she discovered her true passion: finding and developing new talent. After partnering with a few noted independent designers, she opened her first showroom in Los Angeles in 2000. Her love of contemporary women's clothing, combined with her enthusiasm for sales has helped Walker make her mark in the buying community. Her client roster includes the likes of Bloomingdales, Saks Fifth Ave, Nordstrom and high-end specialty stores including Fred Segal, Kitson, Lisa Klein and many more. She strongly believes in the integrity of the brands she represents, and has successfully nurtured some very prominent lines including, T-Bags, Alice & Trixie, Taryn Manning and Tara Jane's Born Unicorn, to name a few.

"I am thrilled to be working with a brand like Lyric Culture," said Kathy Walker. "The innovative concept of this brand intrigued me and when I saw the collection I knew it was a line that would resonate with the consumer, on an emotional level."

Hanna Schmieder, President of Lyric Culture, added, "Kathy Walker was the perfect choice to represent this brand from a sales perspective. I knew instantly that she and her sales team had the energy, enthusiasm and track record to take our brand to the highest level."

Lyric Culture is a music driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. The company uses the words of legendary artists in the design of denim and leather jackets, shorts, skirts, corsets, tee shirts and belt buckles. Lyric Culture honors these artists and their timeless words by fusing high fashion and music in a groundbreaking way, allowing the wearer to express themselves through the words of a classic song -- a modern twist to wearing your heart on your sleeve (and pant leg!)

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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