SOURCE: Lyric Jeans, Inc.

May 21, 2007 07:03 ET

Lyric Culture Runway Show Garners International Press Coverage and Spikes Sales

LOS ANGELES, CA -- (MARKET WIRE) -- May 21, 2007 -- Lyric Jeans Inc., (PINKSHEETS: LYJN) today announced that the first annual runway show of its premium rock n' roll lifestyle brand, Lyric Culture, was extremely well received by the press, stylists and buyers. The exclusive evening featured a runway presentation of the debut collection, 'Lyric Culture: Revolution,' as well as a special 60-minute performance by multi-platinum, three time GRAMMY award winner Fergie.

Press coverage included TV segments on Extra, E! News, Access Hollywood and print reviews in Jane Magazine, OK! and People Magazine to name a few. Buyers from major department stores and specialty boutiques from around the country were in attendance as well as costume designers and stylists for feature films and network television shows.

"The runway show has been a tremendously successful marketing tool in branding Lyric Culture, increasing sales and garnering media attention," said Ronny Halperin, CEO of Lyric Jeans, Inc. "We are pleased with the rave reviews, the marketing support we continue to offer retailers and look forward to the continued interest in the brand internationally," he continued.

For their debut runway presentation, Lyric Culture showed cutting-edge denim and leather pieces fit for rock and roll royalty, emblazoned with classic song lyrics from The Beatles, Steppenwolf, Janis Joplin and David Bowie. The looks, styled by celebrity stylist Tanya Gill (Kate Winslet, Jada Pinkett Smith, Mary J. Blige), were paired with jewelry from Swarovski, sculptural metal-works from Sculpture to Wear, eyewear from Oliver Peoples and shoes from Stuart Weitzman, Frye and Dondup.

HANNA, Designer and President of Lyric Culture, greeted guests in a denim corseted tube dress with lace up back, gold leather trim and metallic sponged Revolution print. Celebrity fans, who came out to celebrate the brand's official launch, could also be seen strolling the red carpet wearing Lyric Culture. "Hairspray's" Brittany Snow wore Lyric Culture's white leather vest, featuring the lyrics to "Love Child" by the Supremes on the inside. Tracey Edmonds, film producer and girlfriend of Oscar-winner Eddie Murphy, donned the "Gypsies Tramps & Thieves" black denim jeans with satin lace-up sides, slash pocket back and metallic copper lyric print inspired by style of and hit song made famous by Cher, paired with a "Lucy in the Sky with Diamonds" solid bronze belt. Melody Thornton of the Pussycat Dolls wore the Marvin Gaye "What's Goin On?" premium burnout screen printed tee paired with midnight blue Melody skinny scrunch jeans with invisible zippers that open and flare at the bottom. Other celebrities in attendance included supermodel Rachel Hunter, boxing champion Lennox Lewis, Sophia Bush, Amerie, Kim Kardashian and singer Gavin Degraw.

White shag rugs, white leather couches, lava lamps sponsored by Signatures Events and colorful gerber daisies sponsored by Square Root transformed the Avalon to reflect 1964, when the Beatles played their first west coast gig at the very same venue. Guests were treated to appetizers from LA's Chocolat restaurant and drinks from Heineken, Ecstasy, Trago tequila, Marani premium vodka and Steaz energy drink.

About: Lyric Culture is a music driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. Lyric Culture fuses high fashion and music in a groundbreaking way, allowing the wearer to express themselves through the words of a classic song -- a modern twist to wearing your heart on your sleeve (and pant leg)! Visit

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law. Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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