SOURCE: Lyric Jeans, Inc.

July 11, 2007 07:07 ET

Lyric Culture Ships Jeans; New Products Available On-Line

LOS ANGELES, CA--(Marketwire - July 11, 2007) - Lyric Jeans, Inc. (PINKSHEETS: LYJN) has completed its June 30 shipment of Lyric Culture brand jeans and t-shirts to specialty boutiques nationwide and will continue deliveries for the fall 2007 season through July and August. In addition, the company is offering a selection of new items including jeans and t-shirts from the Lyric Culture Revolution Collection available immediately on its e-store at www.LyricCulture.com

Jeans are available in three styles and four washes. Harmony (basic boot cut), Melody (skinny scrunch jeans with invisible side zipper which open for flare) and Rhythm (slash back motorcycle pocket).

Featured denim items on-line include jeans inspired by hit Beatles songs such as "All You Need is Love," "Revolution," and "Lucy in the Sky with Diamonds." Another highlighted fashion forward item is the Signature Revolution military style Melody jean which features old America leather inlay and vintage antique gold custom buttons with the Lyric Culture logo.

New t-shirts available on the e-store include:

--  "What's Going On?" by Marvin Gaye
--  "Take a Piece of My Heart" inspired by the hit song made famous by
    Janis Joplin
--  "Gypsys, Tramps & Thieves" inspired by the style and hit song by Cher
--  A collection of Beatles inspired designs: "Strawberry Fields Forever,"
    "Can't Buy Me Love," "Come Together," "All You Need is Love," and "Lucy in
    the Sky with Diamonds"
    
Lyric Culture uses the words of legendary artists in the design of denim and leather jackets, shorts, skirts, corsets, tee shirts and belt buckles. Every item in the collection reflects the personality, style and flare of the artist and song through its design. Lyric Culture honors these artists and their timeless words by fusing high fashion and music in a groundbreaking way, allowing the wearer to express themselves through the words of a classic song -- a modern twist to wearing your heart on your sleeve (and pant leg)!

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans, Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans, Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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