SOURCE: Lyric Jeans, Inc.

April 16, 2008 10:56 ET

Lyric Culture Signs With Canadian Distributor Wilshire Fashions

LOS ANGELES, CA--(Marketwire - April 16, 2008) - Lyric Jeans, Inc. (PINKSHEETS: LYJN) announced that its premium lifestyle brand Lyric Culture will be distributed in Canada by Wilshire Fashions, one of the largest importers of American designers in the territory for over twenty years. Wilshire Fashions currently represents and has successfully introduced brands such as True Religion Brand Jeans, Sanctuary and many more into the Canadian market. The company's corporate office and distribution center is located in Montreal, with sales and service offices in Toronto and Vancouver.

"We are excited to be involved in the launch of such an exciting brand as Lyric Culture and look forward to introducing it to hundreds of retailers in Canada," said Sheryl Rosen, President of Wilshire Fashions.

"International expansion is a priority for us and we are thrilled to be working with such a prestigious distributor as Wilshire Fashions in Canada," said Hanna Rochelle Schmieder, President of Lyric Culture.

Lyric Culture is a music-driven apparel company involving lyrical content on denim wear, tees, cashmere and accessories. Each item reflects the song through its design. As the innovator and manufacturer of groundbreaking fashion, Lyric Culture employs a cutting edge design strategy which allows the wearer to express themselves through the words of their favorite song -- a modern twist to wearing your heart on your sleeve (and pant leg)! Lyric Culture has deals in place with the largest music publishing companies in the world including Warner Chappell, EMI, Universal, Sony/ATV and BMG to name a few and has secured the rights to utilize lyrics made famous by The Beatles, Janis Joplin, David Bowie, Marvin Gaye, The Bee Gees, Rod Stewart, Steppenwolf and many more. www.LyricCulture.com

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans, Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law. Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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