SOURCE: Lyric Jeans, Inc.

July 17, 2008 07:00 ET

Lyric Culture Signs With German Distributor Agentur Toepfer

LOS ANGELES, CA--(Marketwire - July 17, 2008) - Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that its premium lifestyle brand Lyric Culture will be distributed in Germany, Austria and Switzerland by Agentur Toepfer. Based in Dusseldorf, the company is one of the leading distributors in the territory representing brands such as Ella Moss, Goldsign, Earnest Sewn, Splendid, Dior Homme and many more. Agentur Toepfer plans to introduce Lyric Culture to the German market at the PREMIUM Show in Berlin in July of 2008. The company will also be exhibiting at Fashion Week in Munich.

"As we continue to develop the Lyric Culture brand internationally, we are very pleased to be working with Agentur Toepfer for distribution in such a significant area as Germany, Austria and Switzerland," said Hanna Rochelle Schmieder, President of Lyric Culture.

"We are very excited about our cooperation with Lyric Culture. The people are great and it's such a cool and unique idea what they do, people will love it here," said Marco Stein of Agentur Toepfer.

Lyric Culture is a music-driven premium lifestyle brand involving lyrical content on denim wear, t-shirts, cashmere and accessories. As the innovator and manufacturer of groundbreaking fashion, Lyric Culture employs a cutting-edge design strategy which allows the wearer to express themselves through the words of their favorite song -- a modern twist to wearing your heart on your sleeve (and pant leg)! Lyric Culture has licensing deals with the largest music publishing companies in the world including Warner Chappell, EMI, Universal, Sony/ATV and BMG to name a few and has secured the rights to utilize lyrics made famous by The Beatles, Janis Joplin, David Bowie, Marvin Gaye, The Bee Gees, KISS and many more. www.LyricCulture.com

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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