SOURCE: Lyric Jeans, Inc.

March 20, 2007 07:18 ET

Lyric Culture Taps Industry Vet & Former Calvin Klein Jeans Prez Mark Richards to Head up East Coast Sales

LOS ANGELES, CA -- (MARKET WIRE) -- March 20, 2007 -- Lyric Jeans, Inc. (PINKSHEETS: LYJN), a cutting-edge lyric-inspired clothing company, has retained Mark & Marnie Richards and their New York-based M. Showroom to spearhead East Coast sales for its brand Lyric Culture.

A 35-year fashion industry veteran, Mark Richards served as the first President of Sales for Calvin Klein Jeans. Under his direction the company grew to $440 million in sales. M. Showroom is located in the heart of the garment district in New York City and has a retail client base of over 2400 specialty boutiques and department stores.

"We are honored to have an industry expert such as Mark Richards join our team," said Hanna Rochelle Schmieder, President of Lyric Jeans, Inc. "With his expertise and sales acumen we look forward to growing our business and establishing the Lyric Culture brand as a staple at retailers nationwide," she continued.

"Lyric Culture is poised to make immediate impact. Creative product designed to meet modern needs -- and a carefully built organization, they are sure to be the next super power in casual clothing. An irresistible collection -- and they have what it takes to make the brand happen," said Mark Richards.

Lyric Culture is a music-driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. The company uses the words of legendary artists in the design of denim and leather jackets, shorts, skirts, corsets, tee shirts and belt buckles. Lyric Culture honors artists and their timeless words by fusing high fashion and music in a groundbreaking way, allowing the wearer to express themselves through the words of a classic song -- a modern twist to wearing your heart on your sleeve (and pant leg)!

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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