SOURCE: Lyric Jeans, Inc.

March 13, 2007 07:13 ET

Lyric Expands Retail Presence at Specialty Boutiques Nationwide

LOS ANGELES, CA -- (MARKET WIRE) -- March 13, 2007 -- On the heels of very successful debut tradeshows at Project Las Vegas and Coterie New York, Lyric Jeans, Inc. (PINKSHEETS: LYJN) announced today that it has opened over 65 accounts with shipments scheduled for June, July and August 2007. Lyric Culture jeans, tees, hoodies, belts, denim and leather jackets will be delivered to high-end specialty stores in key markets such as New York, Los Angeles, Beverly Hills, San Francisco, Sacramento, Carlsbad, Palo Alto, Las Vegas, Scottsdale, Phoenix, Dallas, Houston, Fort Worth, Plano, Charlotte, Denver, Boulder, Aspen, Atlanta, Washington DC, Minneapolis, Miami and Toronto.

Lyric Culture is planning another big sales push during Los Angeles Market week scheduled for March 23-26, 2007.

"Trends are set by specialty boutiques and the fashion forward people who shop there. The newest, hottest, must-have items are always carried by regional trendsetting retailers, worn by tastemakers and celebrities and then covered by national media," said Hanna Rochelle Schmieder, President of Lyric Jeans, Inc. "I'm really thrilled that these retailers with extremely high standards have embraced the quality and design of the Lyric Culture apparel line," she continued.

"Specialty stores are a major component in our launch strategy and we're pleased that so many influential retailers have enthusiastically jumped on board to distribute our debut collection," said Ronny Halperin, CEO of Lyric Jeans, Inc. "High end retailers are powerful brand building partners and we plan for Lyric Culture to follow in the footsteps of the countless successful apparel lines that started out there," he continued.

The debut collection titled Lyric Culture Revolution is dedicated to music created during the late '60s and early '70s. It embodies the words of such great artists as The Beatles, David Bowie, Marvin Gaye, Lynyrd Skynyrd, The Mamas & the Papas, The Supremes, Fleetwood Mac and many more on T-shirts, jeans, denim and leather jackets, shorts, skirts, corsets and belt buckles.

The company uses the words of legendary artists in the design of denim and leather jackets, shorts, skirts, corsets, tee shirts and belt buckles. Every item in the collection reflects the personality, style and flare of the artist and song through its design. Lyric Culture honors these artists and their timeless words by fusing high fashion and music in a groundbreaking way, allowing the wearer to express themselves through the words of a classic song -- a modern twist to wearing your heart on your sleeve (and pant leg)!

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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